Leading industry platform and sourcebook for fashion and lifestyle communicators reveals details for 2018 award program
SAN DIEGO (Jan. 23, 2018) – Today, PR Couture, the leading sourcebook for fashion and lifestyle communicators, announced call for entries for its 2nd annual award program, 2018 Bespoke Communication Awards (BCAs). The BCAs is a global award program established in 2017 by PR Couture to recognize and celebrate excellence in fashion and lifestyle communications including innovative campaigns and contributions made by agencies, in-house teams and individuals. Applications are available for purchase now until Tuesday, Feb 20 at thebespokeawards.com. All submissions are due by Friday, Feb. 23 at 6 p.m. PST.
“The success of last years’ program speaks volumes about the need for recognition opportunities, particularly for agencies, across the fashion and lifestyle industries,” said Crosby Noricks, founder and director of PR Couture. “Our team has been working diligently at streamlining the award categories and entry process for 2018 and I can’t wait to see the submissions we receive this year. In a field that practically changes day-to-day and is often the last to be acknowledged or thanked for making an impact, having the opportunity to celebrate all the hard work these practitioners have accomplished is truly an honor.”
Using a purchase now and submit later model, applicants can take advantage of early bird pricing until Friday, Jan. 26. This year’s program boasts 10 awards all which honor standout agencies, brands, communication campaigns and individuals as well as the career achievements of influential practitioners that were realized between Jan. 1, 2017 and Dec. 31, 2017.
Categories for the 2018 BCAs are as follows:
- Agency and Brand: recognizes agencies, in-house teams and brands standing out and stepping up among its peers through superior leadership, creating a positive work environment, executing successful campaigns and using best practices
- Campaign and Placement: celebrates stand-alone campaigns and world-class media placements
- Individual: honors communication practitioners from all experience levels making a positive impact on the industry through innovation, mentorship, career successes and best practices
Noteworthy changes to elevate the 2018 BCAs consist of the ability to auto-save application fields during the submission process, improved inclusion for family/parenting, health/wellness, travel and home brands, highly-competitive application fees, among other benefits.
Last year more than 70 agencies and brands applied from four countries and winning applications came in from organizations such as Rue La La, J Public Relations, Style House, AMP3 PR and Be Social.
About PR Couture
PR Couture is a leading industry platform and sourcebook for fashion and lifestyle communication professional looking to show up and stand out at all stages of their career. To fuel the field forward, PR Couture educates, inspires and celebrates forward-thinking practitioners and brands through expert insight, job leads, agency directory, members-only council, digital tools, educational courses and its annual Bespoke Communication Awards program. Founded in 2006 by fashion marketing expert, author and educator Crosby Noricks, PR Couture is headquartered in San Diego, CA. For more information on PR Couture, visit www.prcouture.com or email firstname.lastname@example.org.
About the 2018 BCAs
Established in 2017 by PR Couture, the Bespoke Communication Awards (BCAs) is a global award program created to recognize and celebrate excellence in fashion and lifestyle communications. Awards honor standout agencies, brands, campaigns and impactful media placements as well as the career achievements of influential practitioners. Applications are now available at thebespokeawards.com.