2018 BCA PROFILES: AMP3 PR, AGENCY OF THE YEAR

A boutique agency with a global brand, AMP3 PR believes in being a passionate storyteller that “ignites discussion, disrupts the regular, and powers visibility.” With a focus on fashion and consumer lifestyle brands, AMP3 amplifies their client’s voice through a three-pronged approach of traditional PR, social media marketing and special event PR, unlike many other agencies.

The “zero fluff” policy creates ample opportunities for the AMP3 team to build relationships with clients that produce unique storytelling opportunities. As the 2018 Agency of the Year BCA winner, AMP3 PR is an agency with the perfect mix of culture, balance and uniqueness.

How does it feel to win agency of the year? How are you going to celebrate with your team?

The whole AMP3 team is so excited to win “Agency of the Year,” as it validates the hard work we’ve been putting in and the rapid growth we’ve received over the past few years. To celebrate, we’re going on a company retreat to a quaint chalet in the Poconos complete with a hot tub, meditation garden and luxury tree house to brainstorm on how we can continue the momentum and do even greater things together in the coming year!

In your eyes, what sets AMP3 Public Relations apart from other agencies?

We believe we’re only as good as the stories we tell, and that’s why we have a “zero fluff” policy. We’re on the hunt for those stories that make our hearts beat faster, those stories we can’t NOT tell. We guard our media and influencer relationships as our strongest assets, and our contacts trust us to always deliver the most exciting, innovative and relevant content. We’ve built a reputation for being direct, organized and most importantly NICE to work with, and we demand that each new project will enable us to continue to grow that street cred. For this reason, we’re extremely selective in our clientele; brands must have a worthy story to tell, or we won’t take it on, that’s our guarantee. All team members get a vote in deciding which accounts we work with. There is a cut-throat stigma often associated with fashion PR and publicists in general, and we make supporting and building each other up, as well as educating the next generation a priority. Unique to us, every single employee is incentivized with a commission on each retainer, making success a prerequisite.

How does your team plan to tackle the rest of 2018? What are a few things you’d like to focus on?

We’re working on something called “Operation: Take Back More Time” where we’re looking to uncover any inefficiencies or time wasters within our agency that could be automated by investing in new tools or delegated more appropriately so that we can maximize the deliverables of senior staff and ensure quality of life for our whole team. We’re also looking to build out the capabilities of our digital team as the lines between PR, digital marketing & SEO continue to blur.

We believe we’re only as good as the stories we tell, and that’s why we have a “zero fluff” policy. We’re on the hunt for those stories that make our hearts beat faster, those stories we can’t NOT tell.

What is your team most excited about right now in terms of industry trends, campaigns you are working on, etc.?

We love seeing an uptick in the number of brands who want to make sure they are doing business responsibly. We have several fashion & beauty PR clients coming to us for help in enhancing the sustainability aspects of their businesses and who are seeking our guidance in matching them with like-minded non-profit organizations so that they can offer their consumers a “give back” component that aligns with their mission. More often than not, giving back is the norm, and we are super passionate about helping to tell these stories about doing good. We’re currently working with four sustainable and eco-conscious brands that are natural, vegan, cruelty-free, and we’re excited to continue building out this niche.

Do you have any new or exciting changes happening at AMP3 Public Relations?

We plan on hiring additional team members by the end of 2018 including a seasoned account executive and a newcomer to join our support staff!

What can expect from PR agencies in the future.

I think the definition of PR is going to evolve. We’re going to continue to see a crossover between PR, advertising and marketing. PR agencies will need to have a comprehensive integrated strategy across all mediums when it comes to storytelling.

Anything else you’d like us to know?

We’re gearing up to announce applications for our second annual CAMP3: our complimentary PR boot camp designed to mentor the next generation of communications pros. Stay tuned on our social media channels (@amp3pr) for more details!

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com