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Lori

10 Ways To Help Your Publicist Get Better Results

The success you achieve when you retain a publicist can often have a lot to do with assets and support provided by the brand itself. Often brands sign on with a PR agency and magically expect to see their product appear in next month’s issues of their favorite magazine. However, working with a PR agency requires constant communication and the… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.