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Affectionately termed "The Fashion PR Bible," PR Couture is the leading haute spot for fresh insight into fashion public relations, marketing and social media. We exist to educate, inspire and celebrate fashion communicators through our community, expert interviews, strategic counsel, job leads and industry essentials.

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Free tool calculates value of sponsored instagram posts

Paying for Instagram Sponsored Posts: How much is too much?

When it comes to influencer outreach, one of the biggest questions facing fashion marketers and publicists is to first determine which influencers are the right fit for a particular campaign and then figuring out what budget is necessary to make that collaboration come true. While many top bloggers have Instagram rate cards, or a manager who will clearly explain the… More


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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at