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Fashion PR Q&A: Dria Murphy, PR Director at KEEP

As the director of public relations for Keep, Dria Murphy is at the forefront of the fashion-tech craze. She draws on her connections and experience working for brands like TopShop, Ralph Lauren and Bottega Veneta to position the platform–which is sort of like a fashion-focused, shoppable version of Pinterest–as the social media channel of choice for the style-obsessed. She spends her days… More

Fashion PR Fridays: PR, Marketing & Social Media News for the Week of April 14, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of April 14, 2014

Pucci’s Selfie App, The Rise of Native Ads & What the 90’s Taught Us About PR

The rise of native ads in fashion media publications and what it means for advertising. (via Ad Age) But first, lets’ take a scarfie? Pucci’s new app encourages a new kind of #selfie. (via InStyle) Easter Egg hunts and a wearable tech app: yes, they have something in common and possibly paving the path for a new way to shop…. More

jill-e, laptop bags, camera bags

Camera, Laptop, & Tablet Bags Oh my: Accessory Brand Q&A with Gail Backal, President Jill-e Designs

If you’ve ever been the recipient of one of those awful black nylon laptop bags (I sure have), either as a gift or part of conference swag, or spent hours searching online for a stylish, functional laptop or camera bag (done that too), then you know what a challenge it can be to simply find something that looks like a… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.