PR Couture is a respected online resource for successful, emerging and aspiring fashion publicists, designers, students, and educators to share tips, tricks, challenges and commentary about the ever-evolving role of public relations, marketing and social media in the fashion industry.

Launched in December 2006, PR Couture quickly evolved into an industry must-read: a true insiders’ guide to the realities of the job. Featuring real-life examples of the power of smart, strategic PR, we tackle everything from how to self-promote as a designer to which courses and programs are best for students looking at fashion PR as a future career. Engaging interviews with successful fashion PR practitioners, fashion PR agency news, and insider tips from fashion editors and industry pioneers provides relevant, inspiring and authentic content.

PR Couture was created in response to the lack of a credible, honest, and engaging forum about fashion public relations online. PR Couture believes that by sharing ideas and engaging in relevant debate, we enhance our skills, and increase the value of community within our chosen field. We are also tired of the stereotype that fashion publicists are more concerned with air-kisses than credibility. PR Couture aligns itself with the PRSA mission to unify, strengthen and advance the profession of public relations and believes that by providing a forum for the fashion public relations specialty online, we are in service of those goals.

The PR Couture logo was lovingly designed by Christina Conway.

Contributors

If you are interested in writing for PR Couture, please email info[at]prcouture[dot]com

PR Couture was founded by Crosby Noricks. In addition to managing and writing for PR Couture, Crosby specializes in providing fashion and lifestyle clients with dynamic creative and critical thinking, leveraging her expertise in social media, creative promotions, branding, creative copy, event planning and design.

Crosby is the Senior Social Media Strategist at Red Door Interactive, an Internet Presence Management company as well as an instructor at FIDM. Additional professional experience includes multifarious PR agency work in the fashion, interior design, hospitality and non-profit sectors. In addition, Crosby spent 2 years managing the in-house public relations and marketing department for an online fashion jewelry and accessories company, where her skills in brand-building and online promotions regularly led to her securing high-impact media placements in national fashion and lifestyle publications.

Crosby is also a freelance fashion writer who has contributed to Fashion Tribes Downtown Dolls online fashion magazine and has covered local fashion events for Fashion Calendar, a component of San Diego Model Management. She is a former PR instructor for the Fashion Marketing and Management Program at the Art Institute San Diego. Most recently, Crosby has been traveling across the country speaking about the evolution of fashion PR as a result of social media.

Crosby holds a Master’s Degree in Mass Communication and Media Studies from San Diego State University and a combined B.A. in Media Studies and Gender/Feminist Studies from Pitzer College. Her master’s thesis, “From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry” took her to Los Angeles and New York City to interview practitioners, and was the first academic study of its kind. Highlights from this work were presented at the 2009 Popular Culture Association Conference in New Orleans in April, 2009.

Crosby is available for speaking engagements, panel moderation and consulting. Please get in touch!

For more information about Crosby:

• Interview with Final Fashion
• Interview with Your Style Star
• Interview with Kick PR
• Interview with The Runway Scoop
• Interview with Pierce Mattie PR

Nancy Vaughn

Nancy Vaughn is Principal, PR & Marketing Director at  White Book Agency, a boutique firm specializing in public relations, marketing, advertising and special events. From independent fashion clientele to IT firms, Nancy has launched successful PR and marketing campaigns and strategies for small-to-medium size businesses and entrepreneurs.

Her background includes freelance writing and covering fashion shows, boutique openings and fashion/beauty reviews for numerous print and online publications. She has also worked at a modeling agency in Nagoya, Japan scouting foreign talent, and is the creator/producer of Tampa Bay Fashion Week.

Nancy has a Master’s degree in Communications from the University of Northern Colorado. She serves as the Innovation and Job News Editor for 83 Degrees, and other writing work can be seen on Pretty City, Skirt!, and Buyowner. In addition to developing winning PR campaigns and special events, her fashion enthusiasm is frequently honed as a pro shopper extraordinaire. Nancy looks forward to bringing knowledge about fashion events and PR alliance strategies to the stylish fans of PR Couture.