Crosby Noricks, Founder & Editorial Director
Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon.
Crosby was included in the iMedia 25 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. For nearly five years Crosby was instrumental in establishing and growing the award-winning social media department at Red Door Interactive, a leading digital marketing agency.
These days, Crosby spends her time managing PR Couture and mentoring fashion publicists through virtual courses PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.