PR Couture is a respected online resource for successful, emerging and aspiring fashion publicists, designers, students, and educators to share tips, tricks, challenges, and commentary about the role of public relations in the fashion industry.

Launched in December 2006, PR Couture quickly evolved into an industry must-read: a true insiders’ guide to the realities of the job. Featuring real-life examples of the power of smart, strategic PR, we tackle everything from how to self-promote as a designer to which courses and programs are best for students looking at fashion PR as a future career. Engaging interviews with successful fashion PR practitioners, fashion PR agency news, and insider tips from fashion editors and industry pioneers provides relevant, inspiring and authentic content.

PR Couture was created in response to the lack of a credible, honest, and engaging forum about fashion public relations online. PR Couture believes that by sharing ideas and engaging in relevant debate, we enhance our skills, and increase the value of community within our chosen field. We are also tired of the stereotype that fashion publicists are more concerned with air-kisses than credibility. PR Couture aligns itself with the PRSA mission to unify, strengthen and advance the profession of public relations and believes that by providing a forum for the fashion public relations specialty online, we are in service of those goals.

The PR Couture logo was lovingly designed by Christina Conway.

The PR Couture header is a compilation of images from the following most talented photographers: Ashe Robison, Taschka Urnquis (courtesy of Madras641)

Contributors

If you are interested in writing for PR Couture, please email info[at]prcouture[dot]com

PR Couture was founded by Crosby Noricks. In addition to managing and writing for PR Couture, Crosby specializes in providing fashion and lifestyle clients with dynamic creative and critical thinking, leveraging her expertise in social media, creative promotions, branding, creative copy, event planning and design.

Crosby is the Social Media Strategist at Red Door Interactive, an Internet Presence Management company as well as a PR instructor for the Fashion Marketing and Management Program at the Art Institute San Diego. Additional professional experience includes multifarious PR agency work in the fashion, interior design, hospitality and non-profit sectors. In addition, Crosby spent 2 years managing the in-house public relations and marketing department for an online fashion jewelry and accessories company, where her skills in brand-building and online promotions regularly led to her securing high-impact media placements in national fashion and lifestyle publications.

Crosby is also a freelance fashion writer who has contributed to Fashion Tribes Downtown Dolls online fashion magazine and covers local fashion events for Fashion Calendar, a component of San Diego Model Management.

Crosby holds a Master’s Degree in Mass Communication and Media Studies from San Diego State University and a combined B.A. in Media Studies and Gender/Feminist Studies from Pitzer College. Her master’s thesis, “From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry” took her to Los Angeles and New York City to interview practitioners, and was the first academic study of its kind. Highlights from this work were presented at the 2009 Popular Culture Association Conference in New Orleans in April, 2009.

Crosby is available for speaking engagements, panel moderation and consulting. Please get in touch!

For more information about Crosby:

• Interview with Final Fashion
• Interview with Your Style Star
• Interview with Kick PR
• Interview with The Runway Scoop
• Interview with Pierce Mattie PR

Nancy Vaughn

Nancy Vaughn is the Owner and Principal, PR & Marketing Director of  White Book Agency.  From independent fashion clientele to IT firms, the boutique agency has developed successful PR and marketing strategies for a variety of businesses and entrepreneurs.

Nancy’s desire to be an entrepreneur was realized with the launch of White Book Agency, where she expanded her writing services to include public relations, marketing and special events. Nancy’s professional experience has always taken a drive down the fashion avenue, as she has worked at a modeling agency in Nagoya, Japan scouting foreign talent, and in 2008 she launched Tampa Bay Fashion Week. Her PR and event planning expertise has helped numerous local and regional talent achieve immense publicity and exposure for their emerging designer lines.

Additional writing work can be seen on Pretty City,  Skirt!, and Buyowner, and her fashion enthusiasm is frequently honed as a pro shopper extraordinaire. Nancy looks forward to bringing knowledge about fashion events and PR alliance strategies to the fashionable fans of PR Couture.