Avant Collective, NYC


Avant Collective is a boutique PR & marketing agency working with clients in luxury fashion and lifestyle including women’s RTW, accessories, jewelry, home/design and children’s lifestyle. We take a bespoke, hands-on approach with each client considering their overall objectives, budget and resources, which makes each engagement unique.

Our partners have over 20 collective years of experience across PR, marketing and advertising for fashion and lifestyle brands both agency-side and in-house. Our core strengths include our strong network of marketing partnership contacts across fashion & lifestyle and our native understanding of the rapidly changing media and new media landscape.

About the Founders

Teresa Cheng leads the lifestyle division of the agency and focuses on PR & digital marketing efforts including advertising & content strategy.  She was most recently the Marketing Director for the Soho & Tribeca Grand Hotels and VP of Marketing for GF Hotels. Prior to this, she was a Senior Account Executive at DDB Worldwide working on accounts such as Neutrogena and Ralph Lauren. Teresa received a B.A. from the University of Pennsylvania.

Deanne Yee leads the fashion division of the agency, with a special focus on PR & influencer strategy. She began her career as a freelance writer for magazines and fashion blogger.  Prior to Avant, she worked for a PR agency in NYC, where she headed the fashion and luxury division working with brands such as Oscar de la Renta, Norma Kamali and the Standard Hotels Group. Deanne received a B.A. from the University of California at Berkeley and a J.D. from Cornell Law School.

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