We each had ideas of who/what we were as a company but we did not have a cohesive, exact brand. [With your help] we refined our agency brand, our purpose, and as a result empowered ourselves to better serve our clients and secure the kind of clients we really want. Creating our individual introductions was incredibly helpful. We use them consistently, with everyone we meet.
You are to PR professionals what Oprah’s life coach is, well, to Oprah.
- Suset Laboy, Lalaboy PR
I've worked for a ton of agencies. Most recently for an agency that regularly wins all those Best Places to Work awards. The kind of place with happy, well-adjusted, productive, kind and helpful employees. The kind with an enigmatic, heard-led CEO who believes in things like company culture, shared ownership, and open dialogue. I learned a lot.
While I was there, I created an award-winning social media practice area, figuring out how to pitch, position and develop policies, processes and deliverables in a new communication discipline. It was...productive and way profitable.
After years of working as a publicist across industries including entertainment and non-profit, Crosby first helped me to hone in on my love for fashion and beauty PR. With her big picture and more tactical guidance on pitching, I have a confidence and direction that I had been lacking.
And thanks to Crosby, I recently landed a new, ideal client that would have been unobtainable to me just months ago.
- S. Angelique Mino, Sinala Noir PR
I've helped fashion PR agencies better refine pitch decks, establish social media as a defined practice area (and unique revenue driver). I've reviewed PR proposals and contributed creative campaign ideas. I've assisted freelance publicists with roadmaps to mega client acquisition, worked directly with an agency owner to envision a plan for the next 10 years of business, and helped two sisters clarify and communicate what each wanted out of the new family business.
Crosby helped me to think differently about PR strategy, execute work more efficiently, and avoid common mistakes when first starting out. These sessions are of great value, and not only helped me land the job of my dreams, but also do exceptional work once in the industry. Most importantly, Crosby helped me overcome mental barriers, and offered invaluable support.
Consider me an ally, a resource and friend. If there is anything you'd like to chat with me about when it comes to your business goals, let's have a quick chat and see how we might work together to make that happen.
Helping you to be more successful makes me very happy. That's that.