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Author Archives: Anaisabel


Editor Breakfast: Stefani Greenfield Debuts New Fragrance Exclusively on HSN

Last week I attended an editor breakfast with Stefani Greenfield, Co-Founder of Scoop NYC stores and host of one of HSN’s first lifestyle segments, Curations. Stefani has mastered a ‘story-telling’ sales tactic on TV that has built a strong customer following, and after years of experience with wardrobe, Stefani decided to enter the beauty market by introducing a new fragrance… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.