Articles by Christina Goswiller

A Fashion PR Guide to Snapchat Stories feat. Juicy Couture

While Snapchat has been around for nearly two years, until… Read more »

3 UK Fashion Brand Holiday Hashtags to Track this Season

‘Tis the season, for ugly sweater and office parties, high… Read more »

Campaigns We Love: Movember is Back

On the heels of October’s pink-fueled breast cancer awareness push… Read more »

PR Toolkit: 5 Content Generation Tools for Fashion Publicists & Marketers

As a PR professional, by now you’re probably well aware… Read more »

5 Creative Agencies to Follow on Instagram

There’s no denying that Instagram seems to have become the… Read more »

Gone Digital: PR Implications of Fashion Week in Flux

Over the past month, our social media feeds were overrun… Read more »

3 Fashion Tech Trends for 2014 PR Planning

At PR Couture, one of our favorite organizations leading the… Read more »

PR Tooklit: Insights for PR Proposals and New Business Pitches

Whether you are filling out an RFP or putting together… Read more »

What’s IN at New York Fashion Week? #Instagram

Last week’s NYFW Technology Firsts provided several examples of brands who… Read more »

PR Toolkit: 2 Ways to Use Keyword Analysis to Research Pitch & Content Ideas

Understanding how to pull custom reports in client’s Google Analytics… Read more »

PR Tooklit: Optimize PR Reporting with a Custom Google Analytics Referral Traffic Report

How are you currently reporting results for clients? Most often,… Read more »

3 Companies That Do Influencer Marketing Better Than Anyone Else

Every fashion brands wants to execute a killer influencer outreach… Read more »

6 PR Girls to Follow on Twitter this Summer

This week, I thought I would try something a little… Read more »