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Author Archives: Christina Goswiller

LA native Christina Goswiller traded palm trees for the Stanford tree, where she studied political science and graduated with honors in 2012. Since her move to San Francisco, she has fallen in love with the entrepreneurial spirit of the startup world. Christina is particularly interested in the growing importance of technology within the fashion industry, which she follow through her work with Tribe Dynamics.
snapchat stories PR Toolbox with Tribe Dynamics

A Fashion PR Guide to Snapchat Stories feat. Juicy Couture

While Snapchat has been around for nearly two years, until recently it was primarily the dominion of teens and college kids, with whom the 10-second auto-destruct feature of all shared images appealed. However, companies have caught wind of Snapchat’s 8 million users and nearly 350 million daily uploads, with several fashion and entertainment brands taking the platform for a spin…. More

UK Holiday Fashion Brand Campaigns PR Toolbox with Tribe Dynamics

3 UK Fashion Brand Holiday Hashtags to Track this Season

‘Tis the season, for ugly sweater and office parties, high expectations to hit those holiday numbers, jingles and carols everywhere you go, and of course, obsessing over beautiful holiday campaigns. So, order up the first peppermint-mocha of the season, and take a deep breath. Then, check out these fashion brand holiday campaigns already making the rounds, perhaps they will inspire… More

PR Tips from Movember PR Toolbox with Tribe Dynamics

Brush up on Cause Marketing with the Movember Campaign

On the heels of October’s pink-fueled breast cancer awareness push comes a new cause to take us through November, one mustache at a time.  The month-long Movember campaign, first launched in Melbourne in 2003, encourages men to grow mustaches over the course of November and use their facial hair as a conversation starter to raise awareness and money for men’s… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.