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Author Archives: Christina Goswiller

LA native Christina Goswiller traded palm trees for the Stanford tree, where she studied political science and graduated with honors in 2012. Since her move to San Francisco, she has fallen in love with the entrepreneurial spirit of the startup world. Christina is particularly interested in the growing importance of technology within the fashion industry, which she follow through her work with Tribe Dynamics.
10.28.13 by Christina Goswiller // Filed under Social Media, Tips & Strategy
5 content generation tools PR Toolbox with Tribe Dynamics

5 Content Generation Tools for Fashion Publicists & Marketers

As a PR professional, by now you’re probably well aware of the growing importance of visual storytelling when engaging with client audiences in the digital space. Successful fashion brands act much like media entities themselves, publishing trend-driven, often interactive content on their websites, blogs and social media channels. With the right tools, visual storytelling doesn’t need to be a complex… More

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10.21.13 by Christina Goswiller // Filed under Social Media, Tips & Strategy
5 Agencies to Follow on Instagram PR Toolbox with Tribe Dynamics

5 Creative Agencies to Follow on Instagram

There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers. By now, you’re hopefully already following the PR Couture Instagram, but what kind of content are agencies posting? Here are a few of the our top picks for PR and creative agencies creating compelling stories about… More

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10.14.13 by Christina Goswiller // Filed under Tips & Strategy
Cutting through the Fashion Week Noise PR Toolbox with Tribe Dynamics

Gone Digital: PR Implications of Fashion Week in Flux

Over the past month, our social media feeds were overrun with posts coming in from around the world (New York, London, Milan, and Paris) as designers and their marketing teams worked hard to raise awareness for their label’s upcoming fashion shows and F/W collections. As Paris Fashion Week comes to a close, there’s no doubt that fashion labels continue to… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.