Author Archives: Christina Goswiller
PR Toolbox with Tribe Dynamics
5 Content Generation Tools for Fashion Publicists & Marketers
As a PR professional, by now you’re probably well aware of the growing importance of visual storytelling when engaging with client audiences in the digital space. Successful fashion brands act much like media entities themselves, publishing trend-driven, often interactive content on their websites, blogs and social media channels. With the right tools, visual storytelling doesn’t need to be a complex… More
PR Toolbox with Tribe Dynamics
5 Creative Agencies to Follow on Instagram
There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers. By now, you’re hopefully already following the PR Couture Instagram, but what kind of content are agencies posting? Here are a few of the our top picks for PR and creative agencies creating compelling stories about… More
PR Toolbox with Tribe Dynamics
Gone Digital: PR Implications of Fashion Week in Flux
Over the past month, our social media feeds were overrun with posts coming in from around the world (New York, London, Milan, and Paris) as designers and their marketing teams worked hard to raise awareness for their label’s upcoming fashion shows and F/W collections. As Paris Fashion Week comes to a close, there’s no doubt that fashion labels continue to… More
