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Author Archives: Christina Goswiller

LA native Christina Goswiller traded palm trees for the Stanford tree, where she studied political science and graduated with honors in 2012. Since her move to San Francisco, she has fallen in love with the entrepreneurial spirit of the startup world. Christina is particularly interested in the growing importance of technology within the fashion industry, which she follow through her work with Tribe Dynamics.
Fashion Tech Trends PR Toolbox with Tribe Dynamics

3 Fashion Tech Trends for 2014 PR Planning

At PR Couture, one of our favorite organizations leading the charge when it comes to fashion & technology is Third Wave Fashion. TWF, in partnership with Stitch Factory and VegasHack, recently published the “State of Fashion Tech Report” in support of its recent Hackathon event in Las Vegas. In case you aren’t familiar, the Hackathon brings together innovators who aim… More

Pitching New Clients with Google PR Toolbox with Tribe Dynamics

PR Tooklit: Insights for PR Proposals and New Business Pitches

Whether you are filling out an RFP or putting together your own proposal from scratch, the most successful new business presentations share not only great ideas, but ground those ideas in data and insights. Great pitches tell a prospective client something they didn’t already know about their business, or identify an media opportunity out of existing efforts that efficiently make… More

The PR and Marketing Rules for Instagram are Changing Fast PR Toolbox with Tribe Dynamics

What’s IN at New York Fashion Week? #Instagram

Last week’s NYFW Technology Firsts provided several examples of brands who made the news through the use of technology to promote their shows. While by no means new (check out Campaigns We Love: Oscar de la Renta Instagram Exclusive), this season marks the first time that Instagram was so wholly integrated into the experience, and the use of the visual platform to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at