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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
How to create a Campus Brand Ambassador Program

Campus Ambassador Program Basics for Fashion Brands

Asos, Toms, Rent the Runway and Victoria Secret Pink are just a handful of fashion companies who take advantage of the PR opportunities across college campuses through ambassadorship programs. Somewhere in between a traditional internship and a promotion gig, Campus Ambassador Programs work directly with students to promote the brand on campus through a mix of social media, events and… More

How Brands Take Advantage of Fashion Week

Not at NYFW? No Problem. Publicists Share How Brands Can Get Involved

Just because your clients aren’t showing at fashion week, doesn’t mean taking the week off (ha! like you ever would). In fact, there are ample ways to take advantage of the media frenzy more than 100,000 people attending. Here are 2 ways publicists are getting their clients involved in creative ways. Fix a common problem for editors and bloggers attending It’s… More

PRISM: 6 Weeks Mentorship, PR Skill Upgrades, PR Girl Community Free Call Wednesday Night! 6 Weeks of Mentorship + Industry Skill Upgrades + PR Girl Community

New Course! Get Crystal Clear on Your PR Career with PRISM

While I love and appreciate the adage, “it’s PR not ER,” the career horror stories that make it into my inbox tell a pretty gruesome story about how rough it can be out there for young PR pros. The biggest challenge as I see it is that publicists are moving at such a frenetic pace that they simply don’t have the extra… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.