sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
Nanette Lepore Nanette Lepore Live Video Chat, July 31

Ask Designer Nanette Lepore about Fashion PR (& More!)

I’m on a life-mission to find the perfect pair of black, wide-legged pants. And there is one pair that absolutely haunts me. Because probably more than ten years ago I found them. A pair of perfect, cotton twill Nanette Lepore black pants, with either a side or back zipper. I think they were $200 – more than I had ever… More

Fun Gift Ideas for PR Girls

Fashion PR Girl Shopping Guide for July

July marks the first entire month I will have spent at home in ages. I’m trying to make the most of this San Diego summer before heading to Mexico City (more on that soon!) and Italy (eeep!) in August. So, I’m working hard in the mornings and late evenings, when my brain is the most fresh and focused, with afternoons… More

public relations: should you work in house or for an agency?

How to Choose Between In-house vs Agency Fashion PR

Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another time). The truth is that public relations practitioners, fashion or otherwise, generally have two… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.