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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
PR Girl Must Haves for November

November PR Girl Wish List & Gifts

The color gray is one of my absolute favorites year-round (I once painted my bedroom a soft gray color chosen because it was named, simply, sweatshirt), yet there is something extra snuggly about the color as the weather turns colder. Of course, no PR Girl should be without the perfect party dress in an unexpected hue, with hints of holiday… More

Fashion PR Confidential Fashion PR Workshop

Top Los Angeles Publicists Share Career Secrets at #FASHIONPRCON this Weekend

This weekend fashion PR girl hopefuls will experience a once-in-a-lifetime chance to dive into a career in fashion P. It is sure to be an incredible experience for all our Fashion PR Confidential attendees (and rumor has it our gift bags are our Best Ever – and that’s saying something!). In addition to two-days of instruction with Danika and myself, our… More

lapr

PR Agency Launches Hispanic Division with Indie GoGo Campaign

While it may be obvious to think of crowdfunding as a viable fundraising tool for fashion designers, Los-Angeles based entertainment firm Lynch Archer PR has turned to Indie GoGo to raise capital in support of a new Hispanic division, LAPR Latino. The US Latino audience is about 32 million, or about 18% of the US population yet in film and… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.