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The Goods: Win a Pair of Industry Publicity’s Favorite PR Girl Work Pants

February 7, 2012 8 Comments written by Crosby

When Industry Publicity sent me over a pitch about their client Tribal Sportswear’s perfect-for-work pants, all priced under $75 and available in sizes 2-18, I immediately saw them as a fashion PR girl essential. But rather than just cover the pants, I asked the fashion PR and marketing firm to share which of the brand’s four styles are employee favorites.

One thing is clear: while it may be winter in NYC, both PR Coordinator Mirta and Fashion Assistant Katelyn clearly have a taste for tangerine! Check out their fabulous fashion collages below.

Mirta Carbajal, PR Coordinator

Favorite style of pant: Favorite Fit in the Straight leg

Why I love this look: I have a petite frame, but I am still curvy so a straight leg pant paired with a great pair of heels, makes me seam and feel a bit taller.

Favorite part of working in fashion PR?: The best part about working in PR is working for a company founded by women, its always great to see women in an authoritative role in any industry. I also have the opportunity to see every aspect from consulting to event coordination, there is always something new happening, making each day different from the last.

Katelyn Sevilla, Fashion Assistant

Chloe

 


Favorite style of pant: Pull On-Boot Leg in Black

Why I love this look: I love these pants! They look great on all body shapes and are so comfortable and easy to wear. They look great with chunky heels!

Favorite part of working in fashion PR? Working with extremely talented people and helping them grow their brands

Win a pair of Tribal Sportswear pants!

1) Leave a comment on this post with your favorite way to style the classic PR girl black pant  OR 2) Make sure you are following @pr_couture and Retweet this post be automatically entered to win a pair of your very own! Contest ends Friday, February 10 at 11:59 ET.

Filed Under: Featured, PR Couture Tagged With: , ,
yuli

Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

February 1, 2012 1 Comment written by Crosby

Fashion 2.0 Award Winners DKNY at the 2011 Awards

The Fashion 2.0 Awards, launched in 2010 by Yuli Ziv’s fashion & beauty blogger network Style Coalition, is a peer and fan-nominated event that recognizes and honors the most innovative fashion brands in the online community. The 2012 award show boasts several firsts – including first-time host Robert Verdi, who’s blogger media parties are legendary, keynote by fashion designer and digital pioneer Norma Kamali – who most recently presented her Spring/Summer 2012 collection at Lincoln Center in 3D, and the first Fashion 2.0 Visionary Award, to be presented to Gilt Group founders Alexis Maybank and Alexandra Wilkis Wilson.

Find out which fashion designer’s social media strategy Yuli loves and why, as well as her thoughts on the biggest trends between fashion bloggers, brands and digital strategy (hint: it’s integrated).

The Fashion 2.0 Awards ceremony kicks off Fashion Week on February 8 and will be live-streamed.  Limited tickets are available for purchase. The Twitter hash tag is #fashion20. For more information about Yuli or her book Blogging Your Way to the Front Row, please visit YuliZiv.com.

 

 

Filed Under: Featured, News & Events, PR Couture Tagged With: , ,
Jennine Jacob, Coveted Media

IFB Founder Jennine Jacob on Brand/Fashion Bloggers Relationships, Learning from PR (and how DO you pronounce Aliza Licht’s Last Name?)

January 25, 2012 2 Comments written by Crosby

This morning I had the unusual pleasure of sitting down across coasts, coffee in hand, to check in with Jennine Jacob, aka The Coveted, aka founder of Independent Fashion Bloggers (IFB) aka the beauty and the brains behind the most impactful community ever created to support, advise and nurture fashion bloggers who are serious about blogging for business.

On February 8, IFB will host the second of their bi-annual fashion blogger conference during fashion week. The conference lineup includes social media and PR maven Aliza Licht (DKNY PR GIRL), Glamour Magazine’s Suze Schwartz, Fashionista.com’s Executive Editor Leah Chernikoff, Refinery29′s Connie Wang and fashion’s favorite bloggers like BryanBoy, Wendy Nguyen from Wendy’s Lookbook, Emily Schuman from Cupcakes & Cashmere, Andy Torres from Style Scrapbook, Erica Domesek from PS I Made This, Jenni Radosevich from I Spy DIY and more.

Jennine has done it all – from trips around the world to experience fashion on behalf of brands, to creating a top denim blog on behalf of ShopBop, to most recently, starting influencer marketing agency Coveted Media, consulting directly with top fashion brands around their blogger outreach strategy. This year at IFB she’s interested in exploring how fashion bloggers can emulate the brand-building antics of fashion PR and fashion media leaders to drive community, audience, and opportunity, as well as how mobile increasingly affects the way we create and collect content, as well as blog and share online.

Especially valuable to fashion PR’s are Jennine’s thoughts about how brands can best nurture relationships with bloggers.

Conference Details

  • IFB Conference, February 8, Milk Studios (live-steam will be available)
  • Follow along @_IFB, #IFBcon

 PR Couture & The Coveted (aka Crosby & Jennine)

Filed Under: Featured, Interviews, PR Couture, Social Media Tagged With: , , , ,
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