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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
Beauty Boss: Meet Julia Labaton, President of Red PR Front Row Fashion PR Interview Series

Beauty Boss: Meet Julia Labaton, President of Red PR

A strategic communications firm specializing in beauty, fashion and lifestyle brands celebrating its 15th year in business, Red PR ensures that senior-level talent is intimately involved with each client. The importance of collaboration and quality of service is the directive of Julia Labaton, Red PR’s Founder and President, who was recently noted by PR News in their Top Women in… More

FAB Beauty for Beauty Professionals

L’Oréal Launches FAB Beauty Site to Promote Industry at Large

Companies are taking control of brand storytelling and becoming content publishers themselves, from Target’s take on the corporate newsroom, “A Bulls-Eye View,” to Net a Porter’s own glossy, Porter. Recently, L’Oréal’s Professional Products Division launched (FAB for flair, artistry, beauty), a content platform designed to support public relations on a corporate and brand level through international beauty content available in English… More

Fashion PR, Marketing Social Media Links Fashion PR, Social Media & Marketing News for the Week of October 26, 2015

Celebrity Placement, Event PR & Menswear Online

Mass marketing and fast fashion are driving designers to burnout (via The Cut) PR Couture’s PRISM course starts next Tuesday. Are you ready to slay your career goals? InStyle launches the #InStyleAwards  to tie-in with the magazine’s focus on celebrity style. You might be surprised by their Style Icon of the Year. (via EW) Where in the world is….former Burberry turned… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at