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Author Archives: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
IMG_45Sarah Jenkins, Owner White Oak Communications

PR Girls We Love: Meet Sarah Jenkins, Owner of White Oak Communications

After several years honing her craft in entertainment and culinary PR, including a stint as Account Director at Bread + Butter, Los Angeles-based Sarah Jenkins made the leap to go out on her own. First known as Salt + PR (an homage to her restaurant clientele and love of the beach), a trademark issue required a quick rebrand. A true… More

Digital Influencer Adam Gallagher Announced as Creative Director of Socialyte Instagram Studio. (PRNewsFoto/Socialyte)

PR Agency News: Be Social, L.E.R, Socialyte & The Pontes Group

Be Social PR has expanded its influencer management services, naming the growing division Be Social Talent, now representing more than 30+ recognized bloggers.. A branch of the agency’s successful public relations and social media services, the talent management division provides opportunities for bloggers and social media personalities to develop their passion into a lucrative business. L.E.R Public Relations has added global ready-to-wear womenswear… More

Tips to get publicity in StyleWatch Magazine

Editor Q&A: How to Pitch Holly Carter, Beauty Director at StyleWatch

The celeb-heavy, trend-soaked pages of StyleWatch are a constant, coveted media hit for pretty much any fashion, beauty & lifestyle company. As such we absolutely love the opportunity to connect with StyleWatch editors (we’ve interviewed Fashion Editor Rachel Ashenbrand twice!) to get the inside scoop on what it takes to land coverage in the pages of this glossy and it’s corresponding website. This time we’re… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at