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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
PR Girl Essentials

PR Girl Shopping Guide: April Wish List

Oh April, how you fooled me into thinking things might be just a smidge slower than the frenetic pace of early 2014. Not so! This month is absolutely confusing because it’s apparently July outside (thank you San Diego), I’m looking at some serious globe-trotting (hello, I’m going to hang out with some mini-ponies in a private Italian villa for Chrissakes),… More

What it's like to run Global Communications at Lyst

Fashion PR Q&A: Joanna Christie, Head of Global Communications at Lyst

A personalized fashion marketplace that allows users to create a customized shopping feed of products with integrated checkout that makes it possible to purchase products from multiple retailers directly, Lyst was named one of the UK’s Future Fifty, a list of the UK’s 50 brightest companies and most likely to expand and succeed in 2013. Earlier this year Lyst announced $14 million in a round of… More

Daily Candy to Close Doors April 4

Fashion & Beauty Publicists Bid Sweet Adieu to Daily Candy

With the news that NBCUniversal is shutting down Daily Candy come April 4, fashion publicists began tearing their T by Alexander Wang shirts in mourning, whipping their freshly blown-out tresses in anguish. Well, perhaps nothing quite so dramatic, but as THiNK PR Partner Elaine Drebot-Hutchins put it: For years if Daily Candy didn’t list it, your event wasn’t happening. And the cache… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.