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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
Become your agency's favorite client

How to Become Your PR Agency’s Favorite Client

The decision to hire a PR agency is a big one, and fashion designers often joke that they feel like they need a publicist to help with their pitch to get a publicist! Once you have found the right agency and signed contracts, there are a few things you can do to ensure a successful partnership. Let us get to… More

Couturier Camilla Huey_LFW_SS14

Get Involved with Lingerie Fashion Week 2014

October marks the fourth season that Lauren Rich, CEO of UnderHaus PR (formerly RICHPR) and team will produce Lingerie Fashion Week (LFW). A 2-day event featuring emerging designers to established brands, domestic to international, LFW encompasses the entire  intimate apparel industry, lingerie, loungewear, sleepwear, shapewear, hosiery & legwear, lingerie accessories and men’s underwear. Each season takes about 6 months of prep work, and this… More

What to do when your pitches are going nowhere

6 Steps to Take When Your PR Pitch is Going…Nowhere

If the incredible high of landing a great piece of press coverage is akin to spinning straw into gold, then our own personal expectations (not to mention those of our clients) are like Rumpelstiltskin, demanding that we continually work our magic to churn out more more more! And yet, sources say that “on average, the media rejects 95% of the pitches they receive,”… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.