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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
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Welcome to the Fashion PR Haute Shop

When I was nothing but a young thing, pouring over Sassy, obsessed with every episode of House of Style, one of my favorite daydream activities was to imagine my own boutique concept. First, there was Basics, my third-grade mall solution to the seemingly impossible – “I just need a white/red/black skirt/shirt/” problem since semi-solved by the likes of American Apparel. Then… More

Astrsk Front Row Fashion PR Interview Series

Startup Publicist Q&A with Elliot Tomaeno, Founder of Astrsk PR

Yes! So excited to bring you this interview with Elliot. Astrsk PR has worked with many lifestyle and fashion brands and startups, working with innovative companies (Frank & Oak, Tuft & Needle, Bow & Drape, GREATS Brand, Bib & Tuck, and Dagne Dover to not only get fashion/lifestyle coverage – but attention from tech and business reporters as well. In 2013, Elliot… More

prgirlssept

September Fashion PR Girl Shopping Guide

It might be 100 degrees in San Diego, but happily ensconced in Seattle for the week (where the days are warm but the mornings are cool and crisp), it’s a bit easier to dream of fall. Boots and bold lips and planning for the new year to come – oh my! What’s on your wish list this month? 1. Spotted… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.