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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
Learn all about Lingerie Fashion Week

A Peek Underneath Lingerie Fashion Week

Back in August we got the inside scoop from Lingerie Fashion Week (LFW) Founder Lauren Rich about the evolution of this exciting niche event, changes for year, and ways to get involved. With less than a month until D-day (or is that DD-day), the entire¬†UnderHaus PR team is moving into full-blown execution mode, checking off the hundreds of components required… More

Cover letter tips for Intro Emails for Jobs

Please Don’t Make these 4 Cover Letter Mistakes

With so many PR internship and fashion PR job listings coming through our job board (and oh so many resumes of soon-to-be PR graduates in my inbox), it seems like a good time to pen a short article with several common cover letter mistakes. Most of these hold true for any email you may be sending that is essentially asking… More

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Welcome to the Fashion PR Haute Shop

When I was nothing but a young thing, pouring over Sassy,¬†obsessed with every episode of House of Style, one of my favorite daydream activities was to imagine my own boutique concept. First, there was Basics, my third-grade mall solution to the seemingly impossible – “I just need a white/red/black skirt/shirt/” problem since semi-solved by the likes of American Apparel. Then… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.