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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
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September Fashion PR Girl Shopping Guide

It might be 100 degrees in San Diego, but happily ensconced in Seattle for the week (where the days are warm but the mornings are cool and crisp), it’s a bit easier to dream of fall. Boots and bold lips and planning for the new year to come – oh my! What’s on your wish list this month? 1. Spotted… More

Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 8, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 8, 2014

New EIC at Maxim, Carolina Herrera’s Tulip & Who’s Killing it in Tech PR

Kate Lanphear, the former style director at both T: The New York Times Style Magazine and Elle, will now be EIC at Maxim.  (via WSJ) “Exceptions prove the rule, that’s why I don’t like rules,” and more from Iris Apfel’s Rules for Life. (via Pret-a-Reporter) Inspired by a tulip, go behind the Scenes of the Carolina Herrera SS15 Show. (via… More

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Fashion PR Job Alert: Ann Magnin Hiring PR Assistant in NYC

Manhattan fashion PR agency Ann Magnin is looking for a proactive, organized, detail-oriented self-starter with outstanding communication skills to join as Fashion PR Assistant. Candidates must have a successful track record of meeting deadlines, working well under pressure, exhibiting excellent writing and computer skills, being punctual, and interacting with journalists, editors and clients. Experience: 1-2 years at a PR agency or past… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.