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Author Archives: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
2016 Top Women in PR

PR Industry News: USC’s PR Center, Style House PR, Top Women in PR

USC Annenberg’s PR Center announces a new 16-member Board of Advisors of industry-leading communications professionals from the agency and corporate world. In the coming weeks, the Center for Public Relations will collaborate with The Holmes Report to field a study that will result in the release of its inaugural Global Communications Report, previously known in the industry as the Generally Accepted Practices (GAP) study…. More

Blogger Babes Expands Memberships to Include Fashion and Lifestyle Social Media Influencers, Teens, Internationals Special Offer Just for PR Couture!

Blogger Babes Expands to Offer Influencer Campaign Management

As anyone who has managed a multi-influencer campaign can attest, the biggest challenges are often identifying the right partners (pulling influencer names with current stats is often a manual process, or a hodgepodge of different digital tools only that do part of the job), evaluating if the outreach achieved its intended outcome and reporting those results back to decision-makers in a way… More

Fashion PR Agency News

PR Agency News: BPMPR, Ruby Press, 5WPR

Beautiful Planning Marketing & PR will represent online beauty retailer Beauteque, a global e-commerce site that offers high-quality Korean/East Asian cosmetics and skincare at affordable prices. Oakland-based, boutique lifestyle PR agency Ruby Press celebrates 15 years in 2016. First up, a fresh new look on the web. Learn more about founder Melissa Davis on PR Couture! 5W Public Relations is now AOR for Canadian… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at