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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
public relations: should you work in house or for an agency?

How to Choose Between In-house vs Agency Fashion PR

Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another time). The truth is that public relations practitioners, fashion or otherwise, generally have two… More

Tradeshow Tactics & Tips Build Your Fashion Brand: A Digital Course for Emerging Designers

Find out the Truth About Fashion Industry Trade Shows

Trade shows offer fashion and accessory brands the opportunity to connect directly with top buyers with the primary goal of securing wholesale orders. However, shows are also an opportunity to create a brand experience, receive feedback, build relationships and network with like-minded brands. Most tradeshows require hefty upfront costs, and a strategy that goes far beyond, “stand at booth and… More

Fashion PR Job Alert

Jennifer Bett Communications Seeks Fashion PR Intern in NYC

Jennifer Bett Communications offers forward-thinking brands a new, creative, and multi-dimensional approach to overall consumer awareness. Meyer has succeeded by uniquely employing a comprehensive package of global PR planning, guerrilla marketing concepts, social media strategies, brand partnerships, and other state-of-the-art strategies to achieve client objectives. The firm is seeking a fashion PR intern to assist two fashion publicists with day… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.