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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
PR 101 Course Mentorship PR Skills Community

PR Girl 101 Course PRISM Winter Registration Now Open

For the third and final time this year, I’m signing on as mentor, instructor and general life cheerleader for a small group of driven, ambitious future boss babes looking for more information, more support and more community as they develop their careers in public relations. We start Nov. 3. Women who have taken PRISM have gone on to land dream jobs… More

Fashion PR Meetup NYC

PR Couture Fashion PR Meetup in NYC 10/19 [List Closed Thanks!]

Hello kittens! I’m heading out tomorrow for another incredible Fashion PR Con weekend, this time hosted at BK Brigade, with Luxury Social Media Consultant Cannon Hodge and Fashion Market Writer Alyssa Coscarelli of Refinery29 joining Danika Daly and me as guest speakers. I think we have one ticket left so make procrastination work in your favor and scoop that up! Now… More

ShoeDazzle Steps Up Instagram with Shoefie & Repeat”

Campaigns We Love: ShoeDazzle’s Shoefie & Repeat

When it comes to driving online buzz for offline events, Instagram and the almighty hashtag are a PR pro’s best allies – assuming there’s something worth ‘gramming about of course! It’s crucial for event planners to think through how to harness digital to extend the value and build brand buzz for attendees and non-attendees alike. ShoeDazzle, an online fashion subscription service with… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at