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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
How to do Instagram Collaborations the right way.

These 4 Things Will Change The Way You Approach Instagram Collaborations

Ask any publicist, and she’ll tell you Instagram is one of her favorite tools, that fashion and Instagram are a match made in “just a quick swipe in Face Tune” heaven. In addition to offering a visual platform for story-telling, community-building and pure eye candy for whatever you’re into (men with coffee, men with beards, men with man buns, men… More

Free tool calculates value of sponsored instagram posts Fashion PR Toolkit: The Instagram Sponsored Post Calculator

Paying for Instagram Sponsored Posts: How much is too much?

When it comes to influencer outreach, one of the biggest questions facing fashion marketers and publicists is to first determine which influencers are the right fit for a particular campaign and then figuring out what budget is necessary to make that collaboration come true. While many top bloggers have Instagram rate cards, or a manager who will clearly explain the… More

Instagram Webinar

Free Webinar 8/27: Secrets to Successful Instagram Collaborations

One of the most common questions I get from publicists and brands is how to handle Instagram collaborations – how to find the right partners, what to expect/ask for, how to measure success, and just how much it all costs. For answers based on what’s happening right now in the space, I’ve teamed up with Sharon Herzog, Founder of Fashion PR… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at