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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
Baby Kids Fashion Media List

A Royal Welcome to Our New Baby/Kids/Parenting Media Contact List

This past weekend was a royal one as Prince William and Kate Middleton welcomed their second child, Her Royal Highness Princess Charlotte of Cambridge. With all eyes on the Royal Baby and her parents, it’s a great time for baby and kid-friendly brands and those who help parents to share their products and services. The PR Couture Baby & Parenting list includes… More

BYFB Build Your Fashion Brand Blowout Sale

Increase Your Fashion Marketing Results for $10

It is a fact of life that all good things must come to an end (often to make room for more good things!).  As of May 1, we’ll be retiring our Build Your Fashion Brand courses (hour-long info-rich virtual courses with industry experts on everything from Pinterest to blogging to choosing a showroom). Everything taught in these workshops you can implement… More

How to create a Campus Brand Ambassador Program

Campus Ambassador Program Basics for Fashion Brands

Asos, Toms, Rent the Runway and Victoria Secret Pink are just a handful of fashion companies who take advantage of the PR opportunities across college campuses through ambassadorship programs. Somewhere in between a traditional internship and a promotion gig, Campus Ambassador Programs work directly with students to promote the brand on campus through a mix of social media, events and… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at