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Author Archives: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.
How to get your fashion designs on celebrities Build Your Fashion Brand: A Digital Course for Emerging Designers

Learn Top Fashion PR Secrets to Celebrity Placement

It’s that time again! Join me next Tuesday, June 17, for Build Your Fashion Brand’s second installment of the summer, Secrets to Celebrity Placement, live at 8pm. I’m so excited to announce guest expert Jessica McAlister, who will be joining us Jessica is an account manager in the VIP Relations division at Bollare, where she spearheads celebrity initiatives and strategic… More

PR Grad Gift Guide for the Amazing PR Girl in Your Life

The only thing taking as much room on our Instagram feed as weddings are graduation pics! Get the PR Girl grad in your life (or yourself!) a little something to celebrate. I’ve rounded up a mix of investment pieces, easy giftables and industry essentials no PR Girl should be without!

How to build your fashion brand - digital courses under $20 Build Your Fashion Brand: Digital Courses for Emerging Designers

The Showroom Skinny: Is A Showroom The Right Next Step for Your Brand?

Build Your Fashion Brand, the educational digital workshop series I run in partnership with Nicole Giordano at Startup Fashion is back with a brand new website and three incredible courses to help emerging designers make smart, strategic choices when it comes to business growth. Please join us over the next three months as we explore showrooms (sensible?), tradeshows (should you?)… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.