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Author Archives: Danika

Danika Daly is the founder of Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.
PRboys

The Truth about Working in Fashion PR as a Guy (at Harper’s Bazaar & Bollare)

Fashion PR is a profession overrun by women, and we tend to claim the whole field as ours, even via hashtags like #PRGirl. The PR Guys deserve love, too. They work just as hard and have their share of #PRGuyProblems. What is it really like to work in Fashion PR as a guy, especially being surrounded by women at all… More

Brands at BeautyCon

Top Creative Fashion & Beauty Brand Activations at BeautyCon NYC

 Fashion and beauty summit BeautyCon is a fairly new conference that has quickly gained traction, mostly due to the reach of the YouTube stars featured. The first public event was last year Los Angeles last year and received 10,000 RSVPs in the first week! BeautyCon made its NYC debut this weekend, and it was definitely a success. As I walked pass the bright yellow… More

Photo via atouchofbold.com

7 Super Effective Tips to Handle Difficult PR Clients

Public Relations is a stressful job, especially when working with multiple clients and strong personalities. Some clients are a breeze, while others can be extremely difficult. Every publicist has been challenged by a client or two – whether it’s a sticky situation where a fussy client calls and complains incessantly about something you’ve worked on diligently (and see real value in), or… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.