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Author Archives: Danika

Danika Daly is the founder of Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.
PR Guys

His PRspective: Two PR Guys at Small Girls PR

When we think of the world of PR, the ladies tend to claim it as their own. Well, Landon Miller and Daniel K. have embraced the movement, and even work with a company that has girl power written all over it – Small Girls PR, that is. We wanted to find out what it was like for these #PRguys working in the… More


His PRspective: Digital Fashion PR with McArthur Joseph at Bollare

Fashion PR is a profession overrun by women, and we tend to claim the whole field as ours, even via hashtags like #PRGirl. The PR Guys deserve love, too. They work just as hard and have their share of #PRGuyProblems. We began our #PRGuy installment with Gregory Russell and Zack Tanck. PR guys (and gals) everywhere loved it so much,… More

Fashion Publicist Guide to Fashion Week

A Publicist’s Guide to Surviving New York Fashion Week

New York Fashion Week starts this week and most fashion publicists are currently on the verge of having a nervous breakdown. It is indeed our most difficult season of the year…and it happens twice! Besides all of the stress leading up to the show, the show itself is probably the most nerve wracking part because no matter how much you prepare, there… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at