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Author Archives: Danika

Danika Daly is the founder of Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.
Photo via atouchofbold.com

7 Super Effective Tips to Handle Difficult PR Clients

Public Relations is a stressful job, especially when working with multiple clients and strong personalities. Some clients are a breeze, while others can be extremely difficult. Every publicist has been challenged by a client or two – whether it’s a sticky situation where a fussy client calls and complains incessantly about something you’ve worked on diligently (and see real value in), or… More

Image via ELLE.com

Editor Q&A: How to Pitch Ruthie Friedlander, Web Editor at Elle

ELLE.com is always generating clever content that inspires women to celebrate their style – and not just in clothing. We chatted with Ruthie Friedlander, the Deputy Web Editor of ELLE.com, whose extremely honest stories and personal accounts leave the reader wanting more every time. What’s the perfect way to showcase a lingerie brand on ELLE.com? Well, Ruthie wore a lace… More

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5 Productive Things to do Right Now to Get Promoted at Your PR Job

In this growing and changing job market, any person’s patience can be worn thin waiting to climb up that steep and metaphorical corporate ladder to success. For most of us, the daily 9 to 5 grind just isn’t what it used to be back when we were fresh from college and easily roused! We crave recognition for a job well done,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.