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Author Archives: Danika

Danika Daly is the founder of Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.
Carolina-Keiko

The Cambridge Satchel Company's Digital Success Story

Vogue Italia and Urban Outfitters were able to reach out to me.  They asked to come by my showroom, and I invited them to come see the satchels in my kitchen cupboard. – Julie Deane, Founder the Cambridge Satchel Company “The web is what you make it,” is not only the motto of the Cambridge Satchel Company’s incredible Google Chrome… More

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Event Invite: Third Wave Fashion's "Mingle With the Masters" Meetup

Third Wave Fashion, known for their fashion tech panels, are breaking the panels out into a mega networking event tonight. Enjoy yummy sips and snacks while mingling with Founders/VPs/Directors from Gilt Groupe, Teen Vogue, Fashion’s Collective, Stylecaster, Lyst, Stylitics, Lionesque Style, Of A Kind, Women’s Innovative Mobile, Bib + Tuck, Startup Fashion, Wiseling, Material Wrld, StyleMuse and more. Where: Laboratory… More

Image Source: JVW Home

Develop a PR Editorial Calendar for Pitching Media

Editorial calendars are a very important PR tool that are often times overlooked. Having a good editorial calendar of when to pitch, what to pitch and how to pitch is very effective and will help you meet editor needs and deadlines. Research Magazine Editorial Calendars Research magazine editorial calendars. These are usually for potential advertisers, but are useful for publicists… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.