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Author Archives: Danika

Danika Daly is the founder of Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.
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5 Productive Things to do Right Now to Get Promoted at Your PR Job

In this growing and changing job market, any person’s patience can be worn thin waiting to climb up that steep and metaphorical corporate ladder to success. For most of us, the daily 9 to 5 grind just isn’t what it used to be back when we were fresh from college and easily roused! We crave recognition for a job well done,… More

BCBG Max Azria Runway Show

How to Choose Between a Runway Show or Presentation at Fashion Week

The time is upon us yet again when the entire fashion industry is running on zero sleep, coffee and energy bars. Despite the frigid temperatures and the piles of slushy snow the fashion elite need hiking equipment to navigate through, we remain committed to showcasing our best work through the runway shows, presentations and parties that make up New York… More

Carolina-Keiko

The Cambridge Satchel Company's Digital Success Story

Vogue Italia and Urban Outfitters were able to reach out to me.  They asked to come by my showroom, and I invited them to come see the satchels in my kitchen cupboard. – Julie Deane, Founder the Cambridge Satchel Company “The web is what you make it,” is not only the motto of the Cambridge Satchel Company’s incredible Google Chrome… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.