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Author Archives: Dara

IFBCON

Fashion Brands Endear Themselves to Bloggers at the NYFW IFB Conference

A look at IFBCON (the blogger conference put on each fashion week by Independent Fashion Bloggers), in numbers speaks volume to the strength and influence of the blogosphere: an estimate of 200 million #IFBCON Twitter hashtag impressions, projection of 10,000 IFB-related tweets in one day alone, and IFB panelists with a net of 33 million Twitter followers. While IFBCON is best… More

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Vidicom & InStyler Partner to Create Video Content with Celebrity Stylist Dean Banowetz

The creative folks at Vidicom partnered up with notable celebrity stylist Dean Banowetz and InStyler to produce engaging branded video content. This strategic collaboration was a way for both Vidicom to showcase their video production know-how and for InStyler to show off their innovative products. We had a chance to go behind the scenes and meet the savvy team at Vidicom… More

Post Fashion Week Strategy with Tadashi Shoji's HL Group Fashion PR Team

This season, I had the pleasure of attending Tadashi Shoji’s Fall 2012 show at Mercedes Benz Fashion Week. Inspired by the Golden Age of Shanghai, Shoji utilized rich, delicate and opulent colors and fabrics to set an ominous tone. The collection incorporated Chantilly and Venetian lace, high necklines, beaded embroidery, scalloped sequins and chiffon along with rich velvet. With such… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.