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Author Archives: Dara

snappette rebecca minkoff fashion week

Fashion PR: How 5 Fashion iPhone Apps Engaged Influencers During NYFW

It goes without saying that apps like Style.com, Hootsuite, Instagram and Pinterest are the go-to apps for every well-heeled fashion publicist. However, here are five up-and-coming apps that are also enhancing the fashion week experience for both PR insiders and the fashion-obsessed. Fashion Photo Sharing Apps 1. Snapette Founded by Harvard grads, Snapette enables fashion-savvy women to discover and share… More

J Brand

Fashion PR: How Brands Engaged with Bloggers at the IFB Conference

With more than 300 fashionphiles gathered at Milk Studios (@milkstudio) for the Independent Fashion Bloggers Conference (#IFBCON), it’s no wonder that brands like J Brand Jeans (@JBrandJeans), Lyst (@Lyst) and Lifebooker (@Lifebooker) were thrilled to partner up with IFB to host, connect and establish mutually beneficial relationships with bloggers. Below is a recap on how these brands designed spaces that… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.