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Author Archives: Deanne Yee

Deanne Yee is a Co-Founder and Partner of Avant Collective (, a boutique marketing agency working with clients in fashion and lifestyle. After pursuing her passion for fashion and media while working as a fashion writer for print/online publications and launching a successful fashion blog, Deanne transitioned into a career in marketing with a focus on digital strategy. Deanne’s specialties include Fashion, PR, Marketing Strategy, Social Media, Content Strategy and Events.
how to land press on

Editor Q&A: How to Pitch Lauren Indvik, Editor in Chief of Fashionista

Fashionista is our go-to source for fashion industry news and commentary.  We are delighted to feature an interview with Lauren Indvik, who recently joined the team as the site’s Editor in Chief! Name: Lauren Indvik Title: Editor in Chief Publication: Fashionista Circulation: 1.8 million unique visitors/month Email: How do you prefer to receive pitches? By email. I don’t mind… More


PR Pros Share How to Prep Your Client for a Phone Interview with the Media

Success! You have secured a phone interview for Client X with a writer at a Very Important Magazine. Assuming you’ve already provided Client X with some basic media training, how do you specifically prepare them for this upcoming phone interview? Take advantage of the following checklist of items to help you with the exciting task at hand, and heed the… More

Tips to get new PR clients

5 Ways to Elevate Your New Business Strategy & Land More Clients

Are you making the most of the beginning of the year for your new business development or are you finding yourself a bit stuck when it comes to drumming up new clients or expanding scope with existing ones? Whether you are fielding new inquiries left and right or finding yourself in a big of a sales slump, Q1 is a… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at