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Author Archives: Kalinda

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 9.28.12

Facebook continues to remove fake likes from brand pages – have you noticed a drop? (via Mashable) The eCommerce launch of the season…..gets delayed and we’ll have to brave the mall to shop H&M a little longer (via FashionIndie) Have you “future-proofed” your online presence to ensure ongoing digital sales? (via The High Low) Raf Simmons’ first collection for Dior… More

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 9.21.12

Fashion Week can be a huge push for brands to get a big number of new followers in a short period of time, but are these followers the real deal? (via Independent Fashion Bloggers) Robyn Lawley pushes plus sized models further into the fashion spotlight by becoming Ralph Lauren’s first plus sized model. (via Huffington Post Style) Liu Wen is… More

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 9.14.12

Proenza Schouler’s new Spring collection was inspired by the social media site Tumblr. (via Refinery 29) Topshop is taking interactive fashion shows to a whole new level by allowing customers to change runway looks and purchase them the moment they hit the runway. (via Fashionista) A Sweden company named Looklet is looking to revolutionize online fashion by creating a group… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.