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Author Archives: Kalinda Panholzer

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 8.31.12

Zappos’ Pinterest partnership they call “PinPointing” uses the social media site to create a virtual personal shopper. (via Business Insider) The Cut Blog makes finding your new favorite fall jewelry pieces that much easier with this cute animated video. (via The Cut Blog) The recession has tested the strength of many fashion brands but many such as Aquascutum, who even… More

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 8.10.12

Attention all shoe lovers, Macy’s has a plan to build a store with a shoe sales floor that is to hold over 250,000 pairs of shoes. (via Refinery 29) Betsey Johnson is resuming business as usual with a new dress collection and plans to show at New York Fashion Week. (via Fashionista) East Coast and West Coast shoppers are very… More

Fashion PR Marketing Tips

[Sponsored by Big Picture PR] Fashion PR Fridays: PR, Marketing & Social Media News 8.3.12

This post is sponsored by Big Picture PR, a boutique lifestyle integrated communications agency specializing in crafting compelling public relations campaigns focusing on media relations, product placement and social media programs for a consumer lifestyle clientele: fashion and accessories, beauty and wellness, home decor and design, sustainable and socially conscious, tech, fashion ecommerce and apps. With offices in NYC and… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at