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Author Archives: Kalinda Panholzer

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 7.20.12

Project Runway season 10 is looking to rev up its social media use by adding some new components to engage the audience. (via PR Newswire) Jason Wu is designing a diffusion line for Nordstrom that is not only less expensive but caters towards a younger crowd. (via Styleite) Not all models are tiny 20somethings from Europe. Lanvin searched the streets… More

LBG Product Image

Getting IN: Fashion PR Internship with Luxury Brand Group

The trust and personal relationships we have with each client is what makes me love working at a smaller agency. Personally, my main challenge is completing my projects on time. The PR industry moves at a fast pace, but that is what makes me determined to work harder everyday. – Lia Alessandra Lia Alessandra is a student at California State… More

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 7.13.12

Nordstrom is expanding its company further by selling Topshop’s line in stores. (via New York Times) Between professional and personal Tweeting there is a fine line, but how should this be divided and what are the repercussions of personal Tweets? (via Net Worked Blog) The SPARK movement has caused quite the stir with its protesting of fashion magazines geared towards… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at