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Author Archives: Kalinda Panholzer

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 7.6.12

Weibo, many calling it the “Chinese Twitter”, is starting to become a part of several fashion brand’s social media strategies in order to become a stronger pretense in the growing Chinese market place. (via Fashionista) Tavi Gevinson is taking her website Style Rookie to print and calling it the “Rookie Yearbook” that is due to be released in September. (via… More


Getting IN: Fashion PR Internship, Christian Louboutin

It was to my surprise that the next day I saw Blake Lively was wearing one of my picks. I felt so proud that I had sensed her style correctly and that I was already so acquainted with the hundreds of designs that I could match up shoes with her personal taste and fulfill her needs. From that day on… More

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 6.22.12

Popular design label Doo.Ri is facing some big changes ahead because designer Doo-Ri Chung is leaving the label after nine years. (via Styleite) After the success of the Met installation Impossible Conversations starring Prada and Schiparelli, the famed brand Schiparelli is conducting a relaunch. Excited? Yah we are too! (via The Cut Blog) Polyvore’s fashion show took the role of bloggers to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at