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Author Archives: Kimmie

DIY PR: Fashion PR Benefits From a Genuine Approach to Relationship Building

After a holiday, it seems like it’s that much harder to get back into the swing of things in terms of finishing your lookbooks, making final updates to your site, etc! I find that this time of year I am always running to get everything in order so that I can be included within spring assortments and events that will showcase… More

DIY PR: Clean Out the Clutter & Prep Your Online Fashion PR Presence

Last week, I talked about Social Media tools that are essentials for indie fashion PR that I use to keep my projects, brands and designs out there in the social media space. Although I called this my Elite 8, it is in no way an inclusive list, and I am always looking to at least try additional networks that may… More

DIY PR: In Social Media, The Personal Becomes Professional

First off, my name is Kimmie and I will be sharing with you weekly DIY fashion PR updates, focusing on how independent designers and fashion PR agencies can use Social Media and other free or low-cost tools to build brand awareness and connect with potential customers in powerful new ways. My background is in fashion from modeling, doing visual merchandising… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.