Kristin | PR Couture: Fashion PR, Marketing & Social Media

Project Runway Casting Information – Deadline July 9

July 4, 2008 0 Comment written by Kristin

Valentino Wishes and High Fashion Dreams…

Some kids wish to be doctors, some teachers, others firemen but for all those kids who felt their first heart’s flutter at the mean mention of fashion week, the call of the runway rings loud and clear.

For aspiring fashion designers looking to make their mark the reality TV way, the time has come for another season of hopeful’s on Project Runway.

So, put down the scissors and measuring tape and hands off the mannequin, Project Runway is casting for their 6th season and there are only a few days left to apply! If you think you’ve got what it takes to stand up to the likes of Ms. Heidi and her prestigious panel then dash on over to the PR6 casting couch where you will submit:

A personal video
A “virtual portfolio”
A completed application questionnaire, available for download HERE.

As we all know, the winner gets the chance to showcase their collection to the world at New York Fashion week!

Good luck dahlings.

Filed Under: Uncategorized

Fashion PR Pros: Interview with Nicole Garner of The Garner Circle PR

May 19, 2008 3 Comments written by Kristin

With a plethora of shiny awards and accolades to their credit, The Garner Circle PR , an Atlanta-based PR, lifestyle marketing and event execution agency with with offices in New York and Los Angeles, ranks highly as one of the most innovative and out of the box agencies on record. After shooting off questions to Nicole Garner, President and Ceo of The Garner Circle, I got schooled (literally) on ins and outs of what makes a stand-out agency like hers shine. And take note fashion PR wannabes! Garner teaches a class on fashion and beauty PR called Behind Le Shades!

PR: What is The Garner Circle PR all about?

NG: The Garner Circle is a boutique public relations, lifestyle marketing and event execution agency headquartered in Atlanta, with offices in New York and Los Angeles. Specializing in fashion, beauty, entertainment, and lifestyle.

Company Mantra:
We are. Your CONNECTION. Your “IN THE KNOW”. Your EXCLUSIVE LINK. Your VIP PASS. Your TICKETS TO THE FRONT ROW. Your FORTUNE TELLER. Your BIGGEST CHEERLEADER. Your ICING ON THE CAKE. Your INTERNAL BRAINSTORM. Your LEFT BRAIN to your RIGHT BRAIN. Your JOURNALIST to your FEATURE. Your WORDS that complete your SENTENCES . Your PLACEMENT IN THE “INK”. The Garner Circle .. ARE YOU IN?

PR: What makes The Garner Circle PR unique?

NG: We go after non-traditional and out the box clientele and we approach many of our pr campaigns with an aggressive/ modernistic approach.

PR: Any recent agency highlights?

NG: Top 30 most influential women in the city of Atlanta, Power 30 Under 30, High Heels in High Places National Honor, Online PR award for the launch of the $50,000 sneaker for generating over one million mentions, and fastest growing PR firm in the SE region.

Filed Under: PR Interviews, Tips & Strategy

London FaCshion Trade Show Tailor-Made for Indie & Emerging Designers

May 8, 2008 0 Comment written by Kristin

FaCshion is a complex marketplace and media outreach is one piece of a successful fashion PR campaign. In order to get picked up by boutiques and department stores, most fashion designers will try their luck at one of the the big trade shows like POOL, MAGIC, or PROJECT. However, trade shows are costly and for many emerging designers, the sheer expense associated with showing at these major players means it can feel like a non-option. It’s like a catch 22: you need your brand to be there so that you can hopefully wrangle some face time with the top buyers, but how are you supposed to afford flight, hotel, and the costly fees associated with showcasing your designs, when you are already above and beyond your budget?

Lucky for Londoners, the trade buyer and consumer show called FaCshion does things a little differently. During the 2-day show set for September, trade buyers can source new collections from designers that seldom have the budget to exhibit at traditional trade shows. In addition, by being open to your average fashionista, both industry elite and trend-setters alike have an opportunity to preview some of the hottest collections before they get snatched up and made available to the mainstream. By making trade shows affordable, Faschion proves you don’t need a buyer badge, big name, or fancy budget to make it in the fashion game.

If any of your clients would like to exhibit their collection at FaCshion at a 15% discount, please contact Event Organizer Luke Gittens Tel: +44 (0) 7946 121 043, Marketing Diana Young Tel: +44 (0) 7931 137 122 Fax: +44 (0) 208 451 9217 or Email: info[at]facshion.co.uk for more information.

Press should visit www.FaCshion.co.uk to register for invitations.

Filed Under: News & Events