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Author Archives: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Fashion PR, Marketing & Social Media News for the Week of February 1, 2016 Fashion PR, Marketing & Social Media News for the Week of February 1, 2016

Valentine’s Day Marketing, Who What Wear’s Evolution & Social Media Benchmarks

Who What Wear’s journey from celebrity style newsletter to highly coveted fashion brand. (via Fashionista) The perfect infographic to show how to spread the digital marketing love for Valentine’s Day. (via The Shelf) An examination of Fashion Week and what it might look like in the future. (via Tales of Endearment) Oh the power of Blue Steel! How Zoolander created a… More

prjobs12 Internship Alert!

JANA Public Relations Seeks Miami-Based Fashion PR Intern

JANA Public Relations, a fashion and accessory firm with NYC experience, Hollywood relationships and a Miami home base, is looking for a Miami-based Fashion PR intern who is extremely organized, social media savvy and always up to speed with pop culture, fashion trends and the celeb world. The ideal candidate should have a strong familiarity with the top blogs, trends,… More

E-Marketing Stats, Fashion Podcasts & Facebook Reactions Fashion PR, Marketing & Social Media News for the Week of January 25, 2016

E-Marketing Stats, Fashion Podcasts & Facebook Reactions

Cosmo’s Joanna Coles joins the Snapchat board to keep building powerful relationships with the pic app. (via WWD) Panty power! How Hanky Panky #bossbabe Gale Epstein pioneered the undie industry and created the most comfortable thong ever (it’s even trademarked!). (via Forbes) Powerful e-marketing stats for fashion brands to know what’s working and what isn’t. (via Econsultancy) Messaging apps, conversational… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at