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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
FPRF Fashion PR, Marketing and Social Media News for the Week of November 17, 2014

Fashion Brands Flock to Art Basel, Resources for PR Newbies & Crowdfunding Fashion Startups

Crowdfunding is changing the way fashion start-ups, well, startup. (via Entrepreneur) What makes supermodel Cara Delevingne the queen of social media. (via WWD) Fashion brands and glossies alike flock to cultural marketing heaven that is Art Basel. (via AdWeek) Refinery29 is taking video content and rolling with it. (via Digiday) PR tips for entrepreneurs ready to make it big. (via… More

[Sponsored by the Two Point Oh! Annual Snowball] Twitter's Calvin Klein Allegation, Millenials Overtaking the Workplace & Tips for Introverted PR Pros Fashion PR Fridays: PR, Marketing & Social Media News for the Week of November 10, 2014

[Sponsored by the Two Point Oh! Annual Snowball] Twitter’s Calvin Klein Allegation, Millennials Overtaking the Workplace & Tips for Introverted PR Pros

This post is sponsored by the Two Point Oh! Annual Snowball. Blogger community Two Point Oh! are having their fifth annual Snowball on December 6 at Maker City in L.A. and are seeking sponsors and partners for the event. The Annual Snowball is a gathering of fashion, style and beauty bloggers based in the Los Angeles area who get together and celebrate the… More

Holiday PR Guide

Holiday PR & Marketing Guide from PR Couture

Tis the season once again, PR girls and gents! With the holidays right around the corner, we thought we’d wrap up some of our best holiday PR and marketing tips in one sweet little post. Whether it’s how to throw an epic holiday soiree, pitching your gift guide or helping you with your own list, we got you covered! Brush up on… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.