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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
How Neiman Marcus Uses Polyvore, PR's Top 30 Under 30 & What's Next for Eva Chen Fashion PR, Marketing & Social Media News for the Week of July 20, 2015

How Neiman Marcus Uses Polyvore, PR’s Top 30 Under 30 & What’s Next for Eva Chen

Why major retailers should not ignore selling to plus-size ladies. (via Business Insider) Neiman Marcus is using Polyvore to learn about their customers and target their sales. (via Digiday) From hazelnut spread to weight loss tea, the world of celebrity placements on Instagram is real and somewhat murky. What do you think? (via Jezebel) Work it, PR Girls and Boys!… More

Publicist Q&A: Getting to Know Caroline Andrew, SVP of Mfa Ltd. Front Row Fashion Interview Series

Publicist Q&A: Getting to Know Caroline Andrew, SVP of Mfa Ltd.

Also known as Client Director of Happiness, Senior Vice President Caroline Andrew has been with New York-based MFA Ltd. (Missy Farren) for more than a decade.  In addition to providing strategic council, she deftly navigates media opportunities and Millennial outreach, much to the delight of clients like lululemon, Roxy apparel, Stance Socks and Schwinn Bikes. How did you get started in… More

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Hemsworth Communications Seeks Multiple PR Positions in Fort Lauderdale, Florida

Hemsworth Communications, a South Florida-based travel, tourism and lifestyle PR agency, is adding to its rapidly growing team and is looking for a variety of positions to join their new office in Fort Lauderdale, including an Executive Assistant, Account Coordinator, Account Executive, and Account Supervisor. This is a great opportunity to be part of a team with fresh ideas, a… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.