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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Fashion PR Fridays Fashion PR, Marketing & Social Media News for the Week of November 23, 2015

The Future of Crowdfunding, Refinery29 Expands & Pitching for Holiday Gift Guides

Korean beauty products are taking over stateside (hello, Tony Moly!), but will it mean for Western beauty brands. (via Maria Geronico Luxury News) Attention! Refinery29 is heading across the pond with its expansion into the UK. (via The Guardian) Interesting visual content marketing stats that you should consider for your 2016 campaigns. (via Inc.) Here comes Santa Claus and here… More

Find Fashion and Lifestyle PR Jobs at PR Couture Job Alert!

Evocative LA Seeks Freelance Fashion Publicist in Los Angeles

Evocative LA, a fashion and lifestyle public relations boutique agency is looking for a dynamic and independent freelance fashion publicist to join their LA team. This position is perfect for someone who is creative and relentless when it comes to serving their clients and is ready to manage several accounts independently, research and pitch ideas to target media and develop… More


#PRSquad: Take Over PR Couture’s Instagram in 2016

For the past 2 years we’ve invited a select group of PR agencies (we’ve had the honor of working with Linda Gaunt Communications Style House PR and Skirt PR, just to name a few), publicists and brands to share their days through a Friday takeover! We’re currently looking for agencies to fill out monthly slots for 2016.  So far we’ve collaborated… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at