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Author Archives: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
E-Marketing Stats, Fashion Podcasts & Facebook Reactions Fashion PR, Marketing & Social Media News for the Week of January 25, 2016

E-Marketing Stats, Fashion Podcasts & Facebook Reactions

Cosmo’s Joanna Coles joins the Snapchat board to keep building powerful relationships with the pic app. (via WWD) Panty power! How Hanky Panky #bossbabe Gale Epstein pioneered the undie industry and created the most comfortable thong ever (it’s even trademarked!). (via Forbes) Powerful e-marketing stats for fashion brands to know what’s working and what isn’t. (via Econsultancy) Messaging apps, conversational… More

Fashion PR Jobs Job Alert!

Media Maison Seeks Lifestyle Publicist in NYC

Media Maison, a boutique firm in New York City specializing in lifestyle consumer and celebrity brands is looking for a Publicist with a strong work ethic to assist in pitching clients, providing creative input and contributing to marketing strategies and managing and maintaining organization of campaigns for multiple clients. Ideal candidate must be a highly motivated individual with established contacts… More

Fashion PR Fridays (1) Fashion PR, Marketing & Social Media News for the Week of January 18, 2015

The Future of PR Measurement, a Peachy New Social Network & Grace Coddington Steps Down at Vogue

“PR teams who analyze activity can bring greater value to their client or internal team, proving impact and justifying budget resources.” What PR analytics mean for PR pros these days. (via Bulldog Reporter)   PR Girl Jennifer Berson of Jeneration PR shares her DIY approach to promote your kick-a company. (Forbes) A good flat lay is Instagram gold. Make your… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.