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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Social Media Podcasts, an ASOS Instagram Advent Calendar & What a PR Director Really Does Fashion PR, Marketing & Social Media News for the Week of December 1, 2014

Jessica Alba Gets Honest, Men’s Fashion Week Facebook Cheat Sheet & Social Media Musts

Seems consumers just can’t quit Black Friday. (via LinkedIn) Curating products on Instagram is helping brands establish a long term relationship with their customers by making them a vital part of their marketing. (via Social Annex) Jessica Alba is shaking off the haters who doubted her and Honest. (via Inc.) Every social media manager needs this Facebook page cheat sheet…. More

Baz Luhrmann Holiday Windows, Fashion Curations & Making 2015 Magic With Molly Mahar Fashion, PR & Marketing News for the Week of November 24, 2014

Top NYC PR Agencies, Dealing with a Job you Dread, & Marketing with Llamas

What a few llamas can do to help launch your company. (via Inc.) NYC’s finest! Some of the best New York PR agencies. (via Observer) Are fashion and Instagram really the best of friends? (via Not Just a Label) A few tips to help you get through a job you might not like. (via PBS) Must-see innovative fashion curations that… More


Online Retailer Twice Seeks Marketing Associate in San Francisco

Secondhand clothing retailer Twice, a hybrid between traditional online retailer like Amazon and peer-to-peer marketplace like eBay, is looking for a Marketing Communications Associate to join the marketing team and help with customer acquisition and brand marketing in the San Francisco area. From blogger relations to social media to partnerships and email marketing, the person in this position will help develop,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.