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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
FPRF Fashion PR, Marketing & Social Media News for the Week of January 19, 2015

Deadly PR Sins, A Gucci Reality Show & Marc Jacobs Picks Social Media Models

Is a picture really worth a million likes? An interesting look at the transition of fashion ads from print to web. (via BoF) A  Gucci reality show in our primetime future. (via The New York Times) L’Oreal launches first-ever campaign casting call to beauty stars for their new campaign. (via AdWeek) Pinterest influencers are making some serious bucks, but what… More

prjobs6

Samantha Slaven Seeks Fashion + Beauty PR Intern in L.A.

Samantha Slaven Publicity is looking for enthusiastic fashion/beauty pr interns who are super organized, whizzes at social media and have their pulse on the latest fashion trends and celebrity gossip. Main duties will include managing showroom samples (tracking, shipping, organizing and keeping everything streamlined), online and social media fashion/beauty research and assisting senior staff with day-to-day tasks. Ideal candidate must be… More

FPRF Fashion PR, Marketing & Social Media News for the Week of January 12, 2015

Sophie Amoruso Steps Down at Nasty Gal, Big Growth for Instagram & Social Media to Reduce Stress?

Online retailers are designing emotional and social experiences to captivate consumers and sales. (via Harvard Business Review) Why good PR should never be free. (via LinkedIn) Fashion brands are jumping on the Snapchat wagon to showcase collections – could it also take the place of the showroom? (via AdAge) A PR girl can get really busy and yes isn’t always… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.