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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
prjobs10 PR Job Alert!

Big Picture PR Seeks Senior PR Manager in NYC

Big Picture PR, A hybrid PR and digital agency with clientele in the areas of accessories, fashion, beauty, health, wellness and consumer tech, is seeking a passionate full-time or part-time/ongoing freelance Senior PR Manager in NYC. This position is an exciting opportunity for an entrepreneurial minded publicist with proven expertise in the industry.  Ideal candidate will have a strong acumen… More

prjobs7 PR Job Alert!

Speak Wines Seeks PR/Social Media Intern in Laguna Beach

Speak Wines, a brand of deliciously beautiful Malbec wine (with equally beautiful packaging) from Argentina, is currently seeking a fall intern to join their downtown Laguna Beach team. This is a great opportunity for someone who wants to gain hands-on experience in lifestyle PR/Social Media, has a go-getter attitude, and an appreciation for style, design and of course, wine! This… More

Instagram: the New Model Scout, Uniqlo's Shorter Work Week & Effective PR Managers Fashion PR, Marketing & Social Media News for the Week of August 17, 2015

Instagram: the New Model Scout, Uniqlo’s Shorter Work Week & Effective PR Managers

Inside Condé Nast’s rapidly expanding education business. (via Fashion Times) Social media is helping Instagram darlings become fashion’s newest supermodels. (via I-D Vice) No, it’ can’t be. Is fashion on Twitter dead? (via Yahoo Style) Shopping catalogs are still important tools to keep that customer and store relationship alive – and it’s still working. (via the Daily Beast) How brands… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at