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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 26, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 26, 2014

Rising PR Stars, The Tweet That Took a Village & Tom Ford on Instagram Influence

The tweet that took 45 days and a whole team to create. (via Business Insider) Brands that are driving the future of mobile retail. Others you’d add? (via The Next Web) L’Oreal knows your hair a little bit more than you think. (via Bloomberg Businessweek) Mr. T isn’t just an 80’s TV hero who knows how to rock a gold chain,… More

Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 19, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 19, 2014

Glamour Cracks Content, Pinterest Gets Measurable & Fashion Instagrammer of the Year

Now that they’re more mainstream, are celebrity placements working like they used to? (via Fashionista) Pinterest launches its first ever third-party measuring tool and brands rejoice. (via AdAge) How Glamour is cracking the mobile content code. (via Digiday) You better work on those filter skills, because the CFDA will now award a Fashion Instagrammer at this year’s awards. (via InStyle) What your… More

Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 12, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 12, 2014

#Hashtag Your Bikini, Red Carpet Product Placement & Birchbox on TV

Reminder! Build Your Fashion Brand starts Tuesday! Sign up today to learn all about showrooms, tradeshows and working with celebrities. Stella McCartney shares her thoughts on fashion values. (via Financial Times) Never ones to stay on the shallow end, J.Crew is launching #hashtag swimwear just in time for summer. (via StyleCaster) Sometimes you just have to fake it. A guide… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.