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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
#PRGirl Cindy Krupp talks Fashion Week, Dove + Twitter Get Beauty Positive & Award Winning Content Strategy Fashion PR, Marketing & Social Media News for the Week of February 16, 2015

#PRGirl Cindy Krupp talks Fashion Week, Dove + Twitter Get Beauty Positive & Award Winning Content Strategy

Move over clothes! Social media ROI was a huge focus at Fashion Week.  (via WWD) An interesting look at the controversial world of Fashion Week show scalping. (via Gawker) Levi’s 501 might be one of the oldest brands around, but they know how to keep their notorious status. (via Details) Michael Kors is always keeping up with the social media joneses and… More

Liz Front Row Fashion PR Interview Series

Publicist Q&A: Getting to Know Liz Anthony, Founder of Mariposa Communications

Liz Anthony got her PR start in the public relations department of Coach, where she oversaw their regional press and special events. In time, she flowed into the fast-paced agency world moving to a boutique firm specializing in fashion accessories. In early 2009, she set out on her own and founded Mariposa Communications with a desire to combine the intimate services… More

Giveaways with Amazon, Racked's Makeover & Fashion Week Access Wherever You Are Fashion PR, Marketing & Social Media News for the Week of February 9, 2015

Giveaways with Amazon, Racked’s Makeover & Instant Fashion Week Access

Learn how to pose with some street style swagger and make awkward photos a thing of the past. (via XO Jane) So why does an online editor need to be at Fashion Week, anyway? (via Fashionista) Conde Nast is the latest publisher to court YouTube beauty starlets. (via Digiday) Amazon announces enticing new giveaway tool that anyone can use in hopes of… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.