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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
FPRF Fashion PR Fridays: PR, Marketing & Social Media News for the Week of October 13, 2014

Retailers Accept Apple Pay, Holiday Marketing Tips & Confessions of a Social Media Pro

How Coty combines fragrance and winning marketing for celebrity perfumers. (via AdWeek) Technology is shaking up the beauty industry game as it attempts to court young digital users. (via The Telegraph) Fashion brands are pushing those ads on Instagram. (via WWD) This new Tumblr explains what’s up with those J. Crew models. (via Refinery29) With holidays just around the corner,… More

Fashion leaders on living like a boss A PR Couture Guest Article by Jen Lawrence

6 Ways to Live Like a (PR Girl) Boss

As Annie Lennox and Aretha Franklin predicted back in 1985, sisters are doing it for themselves. Women are Leaning In and Thriving, becoming #GIRLBOSSes and #BOSSBABEs at an unprecedented rate. We’ve pulled together the best advice from women leaders in the fashion space to help you run both your work life and your personal life like a boss. Have a… More

prjobs5

JANA Public Relations Seeks Miami-Based Fashion and Accessories Intern

JANA Public Relations, a fashion and accessory firm with NYC experience, Hollywood relationships and a Miami home base, is looking for a Miami-based Fashion and Accessories intern ready to help the team execute publicity campaigns for all fashion and accessories clients, create and distribute press kits and assist with events. The ideal candidate must have some prior fashion and/or PR… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.