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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Fashion PR Fridays: PR, Marketing & Social Media News for the Week of April 7, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of April 7, 2014

Design Your Own Prada Shoes, Selfie Taking Mirrors & Why PR Girls Will Run the World

An iconic piece of clothing can definitely shape a culture – here are 50 of the most important dresses from the last 100 years. Any you’d add? (via Never Underdressed) Kind of like entrepreneurial godparent’s, J.Crew and Kate Spade are mentoring up and coming startups. (via Fast Co.) Be the designer of your own shoe destiny! Prada is now offering… More

prjobs8

Jennifer Bett Communications Seeks Fashion PR Intern in New York

Fashion PR agency Jennifer Bett Communications is seeking an intern to assist two fashion publicists with day-to-day management of luxury fashion, accessories and tech clients. Ideal candidate must available 2-3 days a week and be enthusiastic for the work, a quick learner and can easily manage and prioritize duties. Duties will include tracking placements, generating PR reports, administrative assistance and select pitching… More

Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 31, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 31, 2014

Cosmo’s Peel-Away L’Oréal Ad, How to Get More Business Press & Why Some Luxury Brands Don’t Sell Online

Reporters spill how to get more business press. You might be surprised by what they want. (via Bulldog Reporter) L’Oréal breaks advertising ground with its Cosmopolitan peel-away cover. Have you seen? (via WWD) Several luxury brands don’t and probably won’t ever sell online and here is why. (via Fashionista) Oh yes, Google +. While it may be a more effective marketing… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.