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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
FPRF

Eva Chen Bids Lucky Farewell, Publicity vs PR & Facebook Algorithms

Stacey Bendet of Alice + Olivia talks all things social media and the importance of e-commerce. (via REDEF) Say it ain’t so! The rumors look to be true, Lucky EIC (and Instagram darling), Eva Chen is saying goodbye to Lucky Magazine. (via WWD) Global luxury brand LVMH is the latest to majorly invest in shopping site, Lyst. (via Racked) Instagram… More

FPRF Fashion PR, Marketing & Social Media News for the Week of April 20, 2015

Emotional Brand Connections, Instagram Analytics & Lauren Conrad on Networking

Lauren Conrad tells us a thing or two about networking the effective way. (via Refinery29) Rent the Runway CEO Laura Montini on why launching a startup isn’t really risky business. (via Inc.) Brand collaborations always seem to crash the Internet, buy why? And why does it keep happening? (via Quartz) What it’s like to be the official costume embroiderer of… More

Fashion PR Job Alert

Hautelook Seeks Social Media Specialist in L.A.

Online shopping site and Nordstrom company HauteLook is seeking a Social Media Specialist to work hard and play hard in a fun and casual work environment in their Downtown L.A. office. Ideal candidate must have a passion for the Internet, active social accounts, and thorough knowledge of social media usage trends, demonstrated, professional social media focused experience at a brand,… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.