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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Accessory PR and Sales Showroom SUCARRA Front Row Fashion PR Interview Series

Publicist Q&A: Getting to Know Nash Yacoub, Founder of Accessory Showroom SUCCARRA

SUCCARRA Showroom launched in 2006 in NY/Boston as a multi-faceted PR and sales showroom specializing in Fashion and Accessories. As of June, there are now four locations, including Los Angeles, Dallas and Atlanta. Founder Nash Yacoub created SUCCARRA in order to act as a true business partner for designers, helping them to move from producing collections to becoming a true… More

Instagram on Hootsuite, the Return of Delia's & How to Think Like a PR Girl Fashion PR, Marketing & Social Media News for the Week of August 3, 2015

Tim Blanks Joins BoF, Yahoo Buys Polyvore, DKNY PR Girl Shares Career Tips

The mystic movement happening in California that’s making lots of money. (via Racked) Polyvore is everywhere these days! Yahoo just announced it paid $200 million for the fashion search engine. What’s next? (via Re/Code) Social Media managers rejoice! Instagram is officially supported on Hootsuite. (via Social Media Today) Move over LV, Coach wants to be the top luxury leather curator… More


LaRue PR Seeks Junior AE in New Jersey

Fashion and Lifestyle boutique PR agency LaRue PR is looking for a full time Junior Account Executive to join their New Jersey team to work across multiple clients while helping develop strategic PR plans, supervise interns and manage client relations. Ideal candidate must be enthusiastic and self-motivated to work on multiple accounts, have some press contacts at local and national publications,… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at