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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
FPRF Fashion PR, Marketing & Social Media News for the Week of April 6, 2015

Instagram Transparency, the Age of Digital Beauty & Music Festivals Take Over Fashion

One of the biggest luxury companies in the world is changing its business model to maintaining that sustainable fashion is smart business. (via Yahoo Style) Social media mistakes that could be costly for your job. (via Refinery29) Ten of our favorite #bossbabes share their first job experience. (via The Zoe Report) Rich pins on Pinterest are changing up the online marketing… More

FPRF Fashion PR, Marketing & Social Media News for the Week of March 30, 2015

Nordstrom’s Secrets, Fashion April Fools & Zappos Bans Bosses

Live-streaming is making Fashion Week accessible to everyone around the world. Is it going to change the Fashion Week model for good? (via Style) Heavy social media using models are inspiring personality and not just beauty. (via AdWeek) So you want to be rock star? Not that type of rock – the bling bling kind. Enter to win your chance… More


Shopping App Keep Seeks Marketing Interns in NYC

Mobile shopping app and site Keep is seeking Summer 2015 marketing interns with a passion for e-commerce and technology to assist with web and mobile app marketing. Responsibilities will include, market research within style (fashion, decor, beauty) to provide content and ideas for Keep’s original blog content, monitor competitive activity across all social channels and assist with a variety of… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.