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Author Archives: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
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Rio PR Seeks PR Assistant in NYC

Boutique fashion PR agency Rio PR seeks a PR Assistant to join their New York team. With a prestigious and growing client roster, this is a great opportunity to jump into the industry and learn all facets of the business. This entry-level role will primarily focus on the men’s division, working with emerging and independent luxury brands. Ideal candidate must… More

Media Plans You'll Want to Use, Osacar de la Renta's New PR Girl & Content Cheat Sheet Fashion PR, Marketing & Social Media News for the Week of January 4, 2016

Media Plans You’ll Want to Use, Osacar de la Renta’s New PR Girl & Content Cheat Sheet

The Female Lifestyle Empowerment Brand is going to change the way females empower themselves in an unconventional way. (via Kelly Diels) Create the best media plan of your life with a little organization. Anything you’d add? (via B Think Forward) Good news for glossies! Hearst is reporting a 2015 of growth and success. (via Fashion Week Daily) Forbes’ 30 Under… More

To-Do List Domination, Nasty Gal's New Collab & Social Media Resolutions Fashion PR, Marketing & Social Media News for the Week of December 28, 2015

To-Do List Domination, Nasty Gal’s New Collab & Social Media Resolutions

First hand tips from entrepreneur #bossbabe and what they’ve learned. (via Of a Kind) What a social media manager’s 2016 wish list looks like. What’s on your list? (via Hootsuite) Paper clothing could be the sustainable fashion clinker of the future. Have you seen it? (via Good Magazine) A collab made in grunge heaven! Nasty Gal is partnering with Courtney… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at