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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Balancing Your Resolutions, What's Next for Fashion Week & PR in 2015 Fashion PR, Marketing & Social Media News for the Week of January 5, 2015

PR in 2015, What’s Next for Fashion Week & Joni Mitchell for Saint Laurent

  First a move a huge move away from Lincoln Center and now this!? What is going on, Fashion Week? (via Racked) The full disclosure behind social media influencer marketing. (via Digiday) Target’s newly announced collab with Lilly Pulitzer is already causing a commotion, but not for the reasons you might think. (via People StyleWatch) That’s a whole lotta shoes!… More

FPRF Fashion PR, Marketing & Social Media News for the Week of December 29, 2014

Social Media Resolutions, a Fashion Blogger Secret Weapon & Different Pitch Personalities

Does a blogger ever age out of blogging? (via IFB) Sadly, the gender wage gap in PR is still alive. (via Fast Company) Why Nordstrom is the best retailer with a killer business strategy. (via Business Insider) Bring a new selfie game in 2015 and take note of these social media resolutions. (via Harper’s Bazaar) Pinterest is getting ready to… More

FPRF Fashion PR, Marketing & Social Media News for the Week of December 22, 2014

The Future of PR, Powerful Introverts & YouTube’s Top Fashion Brands

Which way is the future of PR headed? (via Forbes) The top brands fashion brands on the YouTube charts. (via Digiday) How introverts can be heard by the extroverts of the world and shine as powerful leaders. (via Inc.) What’s next for Rent the Runway after raising $60 million? (via New York Times) What five triumphs look like (and hopefully were celebrated) for… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.