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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
FPRF Fashion PR, Marketing & Social Media News for the Week of March 8, 2015

Something New from WWD, The New Anna Wintour & Social Media Personas

The debate is out on designers and if they should have their own social media personas. (via Luxury Daily) Move over, Anna Wintour. Eva Chen is the new editor of the new digital age. (via The Telegraph) Derek Zoolander and Hansel, hands down, won Paris Fashion Week. (via New York Times) Lessons learned during the first year working in fashion…. More

Fashion PR Job Alert

Exposure Communications Seeks Fashion PR Intern in NYC

International creative agency, Exposure Communications is looking for enthusiastic and motivated graduates to join and support their busy New York team on day-to-day admin, coverage collation, media relations, event support and more. This is a great opportunity to work with a fantastic team who are keen to develop intern talents. Ideal candidates will have an understanding and appreciation for women’s… More

FPRF Fashion PR, Marketing and Social Media News for the Week of March 2, 2015

Clickable Instagram Ads, Bloomingdale’s Dance Debut & #BossBabe Alison Brod on PR Nightmares

Some new tools that will help new (and seasoned) PR pros thrive. (via Prezly) Versace embraces social media on the runway. (via The Guardian) What Zappos is doing to tell their story. (via PR Daily) Sephora’s new innovation app is making shopping for beauty that much more engaging. Have you tried it? (via Fast Co.) The alluring psychology behind color… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.