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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 5, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 5, 2014

[Sponsored by Build Your Fashion Brand] Elle’s Update, Facebook Ads & Retail in a Digital Age

We’re over the moon to announce that Build Your Fashion Brand, the educational digital workshop series run in partnership with Nicole Giordano at Startup Fashion is back! We have a brand new website and three incredible courses to help emerging designers make smart, strategic choices when it comes to business growth. Please join us over the next three months as we explore showrooms (sensible?), tradeshows (should you?)… More

prjobs12

Fashion PR Jobs: The Eighth Floor Seeks Luxury SAM and AE in NYC

The Eighth Floor just keeps growing! The New York-based luxury marketing & communications agency is seeking a senior account manager and account executive with strong work ethic and an “outside the box” attitude. Candidates should have superior knowledge of fashion/consumer media practices, as well as a solid understanding of consumer trends in the luxury industry. Key responsibilities include conceptualizing and executing… More

Fashion PR Fridays: PR, Marketing & Social Media News for the Week of April 28, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of April 28, 2014

[Sponsored by Refashion, a Brand New Fashion Tech Podcast] PR Pros Most Hated Phrases, BoF Does AMA, & BaubleBar Domination

This post is sponsored by Refashion.co, a brand new fashion tech podcast. Launched just two weeks ago, the Refashion Podcast is the ultimate source for entrepreneurial learning straight from today’s hottest fashion brands, startups and influencers. With interviews from the likes of Zappos, LOOKBOOK and Fashion 2.0′s Best Fashion Startup of the Year, Acustom Apparel, Refashion draws insights and expert… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.