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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
FPRF copy Fashion PR Fridays: PR, Marketing & Social Media News for the Week of November 3, 2014

[Sponsored by Decoded Fashion] Brand Storytelling, Emma Gray of Huffington Post a Changemaker & Is This the Demise of Delia’s?

This post is sponsored by Decoded Fashion. Join the world’s top fashion and retail decision makers, technology thinkers, entrepreneurs, innovators, and influencers to discover the most relevant new technologies at Decoded Fashion’s NY Summit. On November 18-19, explore some of the technologies changing retail today and how they will impact fashion tomorrow. Get full access to 2 days of more… More

FPRF Fashion PR Fridays: PR, Marketing & Social Media News for the Week of October 27, 2014

Scary Brand Fails, a Fashion Blogger Unplugs & Career Advice from Cosmo’s Amy Odell

Want to see something really scary? Take a look at these terrifying brand fails. (via Ripen Ecommerce) From redesign clothes to building a new social structure, Abercrombie & Fitch is doing a complete brand rehaul. (via the Columbus Dispatch) What does the future hold for fashion bloggers and their relationship with native advertising? (via Fashionista) Why this fashion blogger pulled… More


Fusion Events Seeks Holiday Brand Ambassadors in Phoenix

Event staffing company Fusion is looking for Phoenix, Arizona Brand Ambassadors that are committed and reliable. Ambassadors are needed for events that will run over the Christmas Holiday –  Dec 12/14 -Jan 4/2015 with various shifts per day that range from 6 -9 hours. Slight changes are sometimes inevitable, so staff that can be flexible are preferred. In this position, candidates… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.