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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Fashion PR & Marketing Conferences 2015 2016

12 Important Conferences for Fashion PR & Marketing Professionals

When working in an industry that is constantly in a state of change, keeping up-to-date on the latest trends and technologies is crucual. Attending industry can be a smart way to learn from industry experts, but to connect and network with like-minded professionals. We’ve rounded up 12 industry conferences that would fill our dance card if we had a suitcase of… More

FPRF Fashion PR, Marketing & Social Media News for the Week of July 27, 2015

Cold Pitching, Virtual Reality with Elle & House of DVF Returns

The woman behind the golden looks of Gutav Klimt’s the Woman in Gold and other works. (via Messy Nessy Chic) Ooo la la, Saint Laurent is creating a super exclusive couture line that will be available only for “friends of the house”. (via the New York Times) Get your wrap dresses ready, House of DVF is back for a second season! (via… More

How Neiman Marcus Uses Polyvore, PR's Top 30 Under 30 & What's Next for Eva Chen Fashion PR, Marketing & Social Media News for the Week of July 20, 2015

How Neiman Marcus Uses Polyvore, PR’s Top 30 Under 30 & What’s Next for Eva Chen

Why major retailers should not ignore selling to plus-size ladies. (via Business Insider) Neiman Marcus is using Polyvore to learn about their customers and target their sales. (via Digiday) From hazelnut spread to weight loss tea, the world of celebrity placements on Instagram is real and somewhat murky. What do you think? (via Jezebel) Work it, PR Girls and Boys!… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at