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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
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Contemporary Handbag Brand She + Lo Seeks Social Media Coordinator in Santa Monica, CA

Contemporary handbag company She + Lo is looking for a Social/Digital Media Coordinator with a passion for the fashion industry to join their sunny Santa Monica. Ideal candidate should have a strong understanding/experience with social media platforms across the board and  be very familiar with SEO, Google Adwords and email marketing. Duties for this position include managing social media platforms (Pinterest,… More

FPRF Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 29, 2014

Get More Instagram Likes, What Makes a Great PR Leader & No More Misses Nice Boss

Qualities every PR leader should have. What would you add? (via PR Daily) Up your heart game and get more Instagram likes with these Gala Darling tips. (via Gala Darling) It wasn’t always all Calvin Klein ads. How Kate Moss went from high-school dropout to international supermodel. (via Jezebel) Harrods and Whistles PR powerhouses unite to create super fashion luxury… More

Kelly Cutrone's PR Mistakes, Tweet Your Amazon Wish List & Instagram's Favorite Models Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 23, 2014

Kelly Cutrone’s PR Mistakes, Tweet Your Amazon Wish List & Instagram’s Favorite Models

Spark that creative genius with these five habits. (via Fast Company) See what it takes to land a job at Polyvore and how it can help you land your dream gig. (via Marie Claire) Kelly Cutrone’s worst PR mistakes and more. (via Racked) Getting to know Kristen Joy Watts, Instagram’s Fashion Community Lead.( via Business of Fashion). Some new tools… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.