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Author Archives: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
FPRF Fashion PR, Marketing & Social Media News for the Week of March 16, 2015

#BossBabe Collaboration, Your Dream PR Team & Social Media Habits of Eva Chen

How fashion is creating content for memorable Instagrams. (via Quartz) #BossBabes collaborate online to help other women in business thrive. (via Forbes) Are humorous kickstarters the future of fashion crowdfunding? (via Medium) So really, how important is social media to building a fashion brand? (via Vice) The social media habits of fashion celebs like Eva Chen and Jo Zee. (via… More

Fashion PR Jobs

Marbaloo Marketing Seeks Digital PR Manager in Nashville

Nashville-based marketing firm Marbaloo Marketing is looking for a full-time Publicity Manager to join their team. This position is responsible for generating and executing publicity campaigns with online outlets and social media influencers. This position demands a high level of project management and creativity. Familiarity with online and print media advertising is ideal but not required. Ideal candidate should have… More

FPRF Fashion PR, Marketing & Social Media News for the Week of March 8, 2015

Something New from WWD, The New Anna Wintour & Social Media Personas

The debate is out on designers and if they should have their own social media personas. (via Luxury Daily) Move over, Anna Wintour. Eva Chen is the new editor of the new digital age. (via The Telegraph) Derek Zoolander and Hansel, hands down, won Paris Fashion Week. (via New York Times) Lessons learned during the first year working in fashion…. More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.