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Author Archives: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.
Fashion PR Fridays Fashion PR, Marketing & Social Media News for the Week of December 21, 2015

Ebay’s Holiday Pop-Up, the History of the Hashtag & Rent the Runway’s Private Label

Where is fashion publishing going next? (via ID Vice) Not thrilled with your Christmas present? Ebay’s mall pop-ups are turning your returns into cash. (via Racked) What GQ is doing to up its influencer marketing game. (via Digiday) A  London startup is “publishing” clothes on command, all designed by you. (via Forbes) For fashion brands, Instagram is the all important platform to… More

Fashion PR Jobs Public Relations Job Alert!

Hemsworth Communications Seeks Lifestyle PR AC/AE in Fort Lauderdale

Hemsworth Communications, a South Florida-based travel, tourism and lifestyle PR agency, has opened new offices on Las Olas Boulevard in Downtown Fort Lauderdale and is looking for an Account Coordinator/Executive to join their team! This is a great opportunity to be part of a team with fresh ideas, a unique culture and an expanding client roster of fun, innovative global brands…. More

A Big Change for Fashion Week, Content Marketing & How to Become a Fashion Journalist Fashion PR, Marketing & Social Media News for the Week of December 14, 2015

A Big Change for Fashion Week, Content Marketing & How to Become a Fashion Journalist

We’ve got a new fashion police on our hands that’s calling people out and keeping it real. It’s called social media. (via New York Times) A piece of our early 2000s heart is breaking! Kitson – preferred retailer of Paris Hilton and Kim Kardashian back in the day is officially closing. (via The Cut) And here we go. Beauty brands,… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.