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Author Archives: Melissa Duren

Melissa Duren is a public relations professional with proven success in luxury, contemporary and mass market fashion, retail and lifestyle businesses. Developing and executing press strategies for emerging brands as well as established global brands, Ms. Duren has played an important role in the growth and success of brands including Joe Fresh, TOMS, Zimmermann, ROXY, INTERMIX, Jack Spade, David Yurman, amongst others. Melissa's career has taken her from top PR agencies in New York City including HL Group and Starworks, to exciting in-house roles at Theory and Joe Fresh. In May 2013, Melissa took the plunge and transitioned to a full-time freelance career handling public relations for various new and established brands. She now represents Costello Tagliapietra, KARA, Hello Alyss, George + Laurel, and consults with Elisabeth Weinstock and Keaton Row in partnership with Jennifer Bett Communications.
How to Pitch Elana Fishman, Senior Digital Editor at Lucky Magazine Editor Q&A: How to Pitch Series

Getting to Know Elana Fishman, Senior Digital Editor at Lucky Magazine

Lucky is a brand synonymous with personal style – identifying what makes you unique and exploring that self expression through fashion, accessories and beauty. Luckymag.com is my go-to for inspiration and what to buy now with content that is not only informative but entertaining and simply fun. I chatted with Elana Fishman, Senior Digital Editor of Luckymag.com, a truly creative and… More

its ok for me to have everything i want

Lean in, Girl Boss: How to Get More of What You Want in Business

Lean In. Boss Not Bossy. Ban Bossy. Girl Boss. These  phrases have become part of everyday rhetoric when referring to the role of women in a professional setting. Wherever you may stand on the new buzzwords, we can all agree that we all benefit when the topic of how women act and are treated in the workplace at the forefront… More

Integrity in PR?

Integrity: A Lost Currency in Public Relations?

Everyone says a publicist is only as good as their contacts. However, I think the true measure of a great publicist is their integrity. The trust of clients, the public, colleagues and the press is fundamental to maintaining a positive reputation in an industry that can easily become rife with deceit (we all have clients with the horror stories to prove… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.