Articles by Melissa Pastore

How to Maximize PR Opportunities from an Editor Preview

Editor previews are an important component for any public relations…

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6 Best Practices for Building a Media List that Gets Press

While it’s very important to perfect your messaging and media…

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Helpful Hints for Hosting a Successful Press Trip

There are many reasons you might decide to host a…

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Make Sample Management a Breeze with These 5 Expert Tips

PR samples are an important part of any fashion PR…

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5 Ways to Use Social Media to Improve Your PR Campaigns

Social media has changed the way public relations professionals do…

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Editor Q&A: Danielle Prescod, Accessories Editor at InStyle Magazine

With a monthly reach of almost 10 million, InStyle covers…

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