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Author Archives: Nancy

Nancy Vaughn is an entrepreneur and principal, PR & Marketing Director of White Book Agency, a full-service public relations, marketing and special events firm, specializing in fashion, beauty and lifestyle brands. She excels at assisting media professionals and clients alike, and is called upon frequently by media outlets for her PR/business knowledge, coaching and industry connections. She leads strategic publicity and marketing campaigns for businesses across the country and her clients have been seen in/on: InStyle, New Beauty, Style.com, Forbes, Design Bureau, Luxe Interiors & Design, MSN Fitbie, E! TV, CNN Latino, Refinery 29, The New York Times, Daytime TV, Dwell and more.
Marketing tips for Fashion Designers

How to Think Like a Business Owner (and a Fashion Designer)

Making a living doing what you love is important. I’ve had the privilege of working in the communications field for over 18 years and I’m passionate about my work. Working in the fashion business, it’s likely you’re living your dream as well. I’ve yet to meet a designer who isn’t passionate about fashion, her designs and her customers. Yet that… More

7 Reasons to Love Working in Fashion PR

7 Reasons You Work in PR (& Love It!)

We’ve all read and heard how the PR industry is fast-paced, competitive and often lands on “most stressful” lists. And when newbies come into our office, I often share the following: 53 Signs You Work in PR Indeed, it’s a bit of a reality check (shock treatment?), and I can remember times when my colleagues and I went through and checked off… More

HTP-R29

How to Pitch Dree Harper, Refinery29

Any fashion lad or lass worth a damn has Refinery29 on digital speed dial. The site combines daily local newsletter editions with a website that serves as a global style hub and, as of April 2011, reported 1.6 million monthly unique visitors, 25 million monthly pageviews and more than 350,000 email subscribers. Dree Harper is a contributor to Refinery29. How do you… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.