sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Author Archives: Nancy

Nancy Vaughn is an entrepreneur and principal, PR & Marketing Director of White Book Agency, a full-service public relations, marketing and special events firm, specializing in fashion, beauty and lifestyle brands. She excels at assisting media professionals and clients alike, and is called upon frequently by media outlets for her PR/business knowledge, coaching and industry connections. She leads strategic publicity and marketing campaigns for businesses across the country and her clients have been seen in/on: InStyle, New Beauty, Style.com, Forbes, Design Bureau, Luxe Interiors & Design, MSN Fitbie, E! TV, CNN Latino, Refinery 29, The New York Times, Daytime TV, Dwell and more.
HTP-R29

How to Pitch Dree Harper, Refinery29

Any fashion lad or lass worth a damn has Refinery29 on digital speed dial. The site combines daily local newsletter editions with a website that serves as a global style hub and, as of April 2011, reported 1.6 million monthly unique visitors, 25 million monthly pageviews and more than 350,000 email subscribers. Dree Harper is a┬ácontributor┬áto Refinery29. How do you… More

bjorg

4 Steps to Better Fashion PR Storytelling

All PR practitioners work hard and can relate to those “top 10 ways you know you work in PR” jokes. We all have goals that focus on getting clients and brands recognized and establishing relationships with the media and client audiences. However, unless you work in fashion PR, most PR agencies won’t have a style closet, interns busily stuff gift… More

6 Career Tips for Recent Fashion PR Grads

Congrats recent grads! If you are among the many feverishly sending out your resume to fashion PR agencies (our firm’s inbox has been flooded in the last few weeks), take a moment to review the following helpful hints to ensure your application makes the cut! Research At minimum, review the agency website, and take note of how they describe themselves,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.