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Author Archives: Nancy

Nancy Vaughn is an entrepreneur and principal, PR & Marketing Director of White Book Agency, a full-service public relations, marketing and special events firm, specializing in fashion, beauty and lifestyle brands. She excels at assisting media professionals and clients alike, and is called upon frequently by media outlets for her PR/business knowledge, coaching and industry connections. She leads strategic publicity and marketing campaigns for businesses across the country and her clients have been seen in/on: InStyle, New Beauty, Style.com, Forbes, Design Bureau, Luxe Interiors & Design, MSN Fitbie, E! TV, CNN Latino, Refinery 29, The New York Times, Daytime TV, Dwell and more.
Job Tips for PR Grads

5 Communication Tips for Recent Fashion PR Grads Looking for a Job

Congrats to the graduating class! If you are among the many feverishly sending out your resume to fashion PR agencies (our firm’s inbox has been flooded in the last few weeks), take a moment to review the following helpful hints to ensure your application makes the cut! Research At minimum, review the agency website, and take note of how they… More

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How to Pitch: Q&A with Beth B. Anderson, Chic Galleria

In addition to being the creator and CEO of Chic Galleria Publications, LLC, Beth B. Anderson is a Lucky magazine Alpha Shopper, Vogue magazine Influencer, Condé Nast Digital The Runway member, Southern Living magazine source panelist and a member of the ELLE.com/ Style Coalition network. Named one of Lucky magazine’s Favorite Bloggers, Beth remains connected to the fashion industry from… More

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Fashion Design 101: How to Plan for Business Success

Making a living doing what you love is important. I’ve had the privilege of working in the communications field for over 18 years and I’m passionate about my work. Working in the fashion business, it’s likely you’re living your dream as well. I’ve yet to meet a designer who isn’t passionate about fashion, her designs and her customers. Yet that… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.