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Author Archives: Nancy

Nancy Vaughn is an entrepreneur and principal, PR & Marketing Director of White Book Agency, a full-service public relations, marketing and special events firm, specializing in fashion, beauty and lifestyle brands. She excels at assisting media professionals and clients alike, and is called upon frequently by media outlets for her PR/business knowledge, coaching and industry connections. She leads strategic publicity and marketing campaigns for businesses across the country and her clients have been seen in/on: InStyle, New Beauty, Style.com, Forbes, Design Bureau, Luxe Interiors & Design, MSN Fitbie, E! TV, CNN Latino, Refinery 29, The New York Times, Daytime TV, Dwell and more.
Your name in stone by Jane Rahman

Fashion PR Tip: Tout Yourself Through Testimonials

Having a media outlet comment positively on your product can help you to boost sales while increasing brand awareness. However, studies have shown that people are also more likely to purchase products when they are recommended by others. Testimonials on your website or media materials can be a powerful means to capture not only the media’s attention but consumers as… More

Media Traning

Fashion PR Tips: Don’t Undervalue Media Training (or Practicing in the Mirror)

You said what on camera?! Stepping in front of a camera or being questioned by a reporter can often result in a “lights on, brain off” scenario. Preparation, practice and more practice are essential when it comes to interviewing, which is why many PR agencies offer something called media training, which takes clients through mock-interview situations to help them react… More

Migraine  Headache

Fashion PR: 5 Tips to Recover from Bad Press

So no one came to your show/event, you said something you shouldn’t have or you got a bad review…and it’s been aired, published and/or posted. O…M…G…(and insert expletive). News travels fast, and now even faster thanks to the World Wide Web, but here are a few tips if you become “misunderstood” in the media: Do not panic Do not let… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.