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Author Archives: Nancy

Nancy Vaughn is an entrepreneur and principal, PR & Marketing Director of White Book Agency, a full-service public relations, marketing and special events firm, specializing in fashion, beauty and lifestyle brands. She excels at assisting media professionals and clients alike, and is called upon frequently by media outlets for her PR/business knowledge, coaching and industry connections. She leads strategic publicity and marketing campaigns for businesses across the country and her clients have been seen in/on: InStyle, New Beauty, Style.com, Forbes, Design Bureau, Luxe Interiors & Design, MSN Fitbie, E! TV, CNN Latino, Refinery 29, The New York Times, Daytime TV, Dwell and more.
Skip Hop bag, Urban Baby

Fashion PR: 5 Tips for Celebrity Outreach

Working as a fashion publicist, you’ll eventually have clients who will want to reach out to celebrities to have them wear or endorse their product. Perhaps you’re the designer looking for celebrity outreach and need someone famous to rock your wares. First thing, unless you’re one of the Kardashian sister’s best friends, it’s going to take time and patience to… More

Chmura Party Pics3

Fashion PR Events: How To Pull Off Last Minute Parties

My firm had two weeks to put together a viewing party event (think watching TV with a bunch of people in a fancy place) for a fashion designer. Needless to say, its been a little hectic. With everyone focused on the New Year and new beginnings, a great deal was already going on and many people were booked with prior… More

Your name in stone by Jane Rahman

Fashion PR Tip: Tout Yourself Through Testimonials

Having a media outlet comment positively on your product can help you to boost sales while increasing brand awareness. However, studies have shown that people are also more likely to purchase products when they are recommended by others. Testimonials on your website or media materials can be a powerful means to capture not only the media’s attention but consumers as… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.