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Author Archives: prcouture

How to pitch Hispanic Fashion Media A PR Couture Guest Article by Laura Perez

How to Pitch Hispanic U.S. Fashion Media (& Pitch Template)

Hispanics are the largest and fastest growing minority group in the U.S., and “Hispanic women are gaining prominence in the U.S. and are becoming a strong influence, with 52 million in the U.S. population. Hispanics collectively have an impressive buying power of $1.2 trillion. Latinas are becoming more educated and tech savvy with 86% of Latinas making the purchasing decisions in… More

How to Introduce Yourself to an Editor A PR Couture Guest Article by Laura Perez

How to Introduce Yourself to Press ( + Email Template)

As the owner of a bilingual digital PR agency, one of my goals as a publicist is to maintain a list of relevant contacts in print and digital media in the U.S. and Mexico, and to know what each of my media contacts are looking for so that I can pitch my clients effectively. If you are just starting out,… More

How to throw a dinner party A PR Couture Guest Article by Sarah Rose

Mix Business & Pleasure By Hosting a Fabulous Dinner Party for Media and Clients

To celebrate summer and my company’s recent expansion into Washington, DC, I wanted to do something extra special. As a former entertainment journalist, I’ve been to many high-end events: award shows, glamorous red carpets, crazy after parties, fashion shows—you name it. But when I brainstormed ideas for this particular celebration, I realized I wanted to do something different, something I… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.