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Author Archives: prcouture

Sales & PR Tips for Local Clothing Boutiques A PR Couture Guest Article by Lana Leazar

Local Fashion PR Tips to Land Press & Sales for Clothing Boutiques

When taking on a new client we’re super excited to take on this new adventure, but know that one of our first hurdles is the common concerns clients have about return on investment. With a certain amount of ramp up time required for websites, local, regional and national press, clients don’t always see that immediate return until the press starts… More

Client Travel Tips A PR Couture Guest Article by Deja Cromartie

A PR Girl’s Guide to Traveling With Clients

A business trip can be an exciting time for you and your client, whether you are headed out for an on location photo shoot, editorial desk sides, or trade show. Of course, the logistics travel also can be a time of stress, especially when expectations and excitement is running high. But with some smart pre-planning, you can ensure a rewarding,… More

InStyleMx A PR Couture Guest Article by Laura Perez

How to Pitch Mexican Fashion Media + Tips from Maria Jose Guzman, Fashion Editor of InStyle Mexico

Mexico just like the U.S. has the same mainstream magazines that feature the latest in fashion, style, trends and beauty. If for example you flip through Marie Claire Mexico you will find major brands from the U.S. featured on their pages, along with brands from Mexico. If you know your brand is capable of shipping to Mexico, you have a… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.