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Author Archives: prcouture

Why Fashion PR Needs Email Marketing A PR Couture Guest Article by Christopher Lester

3 Reasons Fashion PR Needs Email Marketing

We’re used to ever-changing fashion trends, so we don’t sweat it when the PR industry makes a few drastic changes of its own. And right now, The PR industry is not just adapting to changing times, it is in a time of redefinition. PR and marketing are no longer competing for client dollars – the two entities are working together… More

A guide to becoming a successful freelance fashion publicist A PR Couture Guest Article by Tanya Rivas

Essential Reads for Freelance Fashion Publicists

With more than eight years worth of material, PR Couture is filled with articles to help you succeed as an independent fashion publicist – but they aren’t always the easiest to find. During my freelance PR career, and particularly when helping with managing press outreach for a major fashion runway event in San Diego, I found the following articles to… More

Natasha4 Front Row Fashion PR Interview Series

Publicist Q&A: Getting to Know Natasha Koifman, Founder of NKPR

Natasha Koifman created NKPR in 2002 to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly-regarded full-service public relations, artist management and digital agency with offices in Toronto and New York, representing over 40 diverse… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.