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Author Archives: prcouture

How to survive and thrive as a fashion publicist A PR Couture Guest Article by Kristin Ann Janishefski

How to Survive and Thrive as a Fashion Publicist

When PR tops the lists of the “most stressful jobs” each year, I have to say I am never surprised. For outsiders, PR is seen as a fun, stress-free job where everyone dresses fashionable, drinks large caffeine fueled lattes, and holds a clipboard and an all access pass to the hottest parties in town. Working in the fashion PR industry… More

PRGirl A PR Couture Guest Article by Lucas Miller

Reality Check: 4 Clear-Cut Signs a Career In PR Isn’t for You

As is the case with most anything professional, there are some careers which don’t mesh nicely with their hopeful candidates. Take the following, for example: I spend far too much time watching sports. Seriously, you’d think that 25 years of life, if anything, would’ve taught me that SportsCenter—no matter how shocking the reports or dumbfounding the highlights—needn’t be watched two… More

Show A PR Couture Guest Article By Danielle Robin

How to Build and Measure Brand Loyalty through Live Events

Yes, we live in a digital world, but live experiences are far from dead or passé.  From creative industry conferences to summer camps for adults, music festivals and Airstream pop-up shops, opportunities for experiential marketing abound. It’s easy to understand how in-person experiences can build brand love and loyalty among key audiences. Yet measuring the impact of these efforts is less than straightforward for… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.