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Author Archives: prcouture

Show Me Your Mumu: How Social Media is Making an Old Mu New A PR Couture Guest Article by Mary Kathryn Woods

Show Me Your Mumu: How Social Media is Making an Old Mu New

Clothing line Show Me Your MuMu is successfully showing its “MuMu” to the world. Show Me Your MuMu reinvented the “muumuu” and entered the fashion world as a fresh, fun and more hipster Lilly Pulitzer. Through its thorough branding efforts, the clothing line is selling more than just flowing, flowery outfits — it’s selling a lifestyle. By definition, branding is… More

find the right PR agency A PR Couture Sponsored Post by FBA360

A Fashion Entrepreneur Shares 3 Tips for Finding the Right PR Partner

Finding the right PR firm is no easy task for any company. And of course, having the perfect PR firm for your brand is essential to growing your business. I have hired a few different PR firms over the course of my career and, at the time, I thought some were better then others. Looking back, I realize they were… More

What does it mean to be creative in PR? A PR Couture Guest Article by Courtney Lukitsch

3 Steps to Bring Creative PR Talent to the Forefront of The Agency-Client Relationship

Is there creativity in PR? There is a dedicated annual Holmes PR Industry Report on this very topic, and this important skill-set is a key team-building asset both internally and externally to organizations. However, few public relations agencies would be able to substantiate what constitutes true creative potential or the “it” factor. While leading PR professionals would profess ‘if they’ve… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.