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Author Archives: prcouture

Be Social Ali Front Row Fashion PR Interview Series

Publicist Q&A: Getting to Know Ali Grant, Founder of Be Social PR

Named by San Diego Magazine as a “dynamic public relations expert,” Ali Grant is the founder of Solana Beach-based boutique PR agency Be Social PR.  Her success stems in part from running successful ecommerce publicity campaigns in technology, retail, and lifestyle for national and international brands with an emphasis on digital and blogger relations. This roster of achievements has resulted in… More

Catalyst A PR Couture Guest Article by Amanda Slavin

4 Ways Brands Can Create Bold Event Experiences for Millennial Audiences

You know those days when you receive 10 holiday party invitations on paperless post and have no idea who any of the people are that invited you? Or when you receive Facebook event after Facebook event that have nothing to do with your interests? Everyone is inundated with event invitations, which is why it is so important for brands to… More

How volunteering in the press office at Sundance kicked off my career A PR Couture Guest Article by Amanda Nelson

How Volunteering Helped Me Build My Social Media Career + 5 Tips for You

We all know the importance of internships when it comes to getting a heel in the door of the fashion communication industry – whether you dream of being a publicist, social media strategist, marketing maven or event production master.  For those of us who are either no longer in school, unable or unwilling to accept unpaid internship after unpaid internship,… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.