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Author Archives: prcouture

How to talk about business growth with the media in a way that works A PR Couture Guest Article by Kimberly Eberl, Motion PR

What the Media Really Cares About (Hint: It’s Not Your Business Growth)

Last week, Inc. Magazine hosted its annual conference in the spirit of its list of “Fastest Growing Companies.” I’m proud to have clients on this list who have taken the financial “bull by the horns” and boosted their profit in a downward economy. Although I’ve grown my company, it hasn’t been to the lengths of these organizations, so I certainly tip… More

Show Me Your Mumu: How Social Media is Making an Old Mu New A PR Couture Guest Article by Mary Kathryn Woods

Show Me Your Mumu: How Social Media is Making an Old Mu New

Clothing line Show Me Your MuMu is successfully showing its “MuMu” to the world. Show Me Your MuMu reinvented the “muumuu” and entered the fashion world as a fresh, fun and more hipster Lilly Pulitzer. Through its thorough branding efforts, the clothing line is selling more than just flowing, flowery outfits — it’s selling a lifestyle. By definition, branding is… More

Fashion leaders on living like a boss A PR Couture Guest Article by Jen Lawrence

6 Ways to Live Like a (PR Girl) Boss

As Annie Lennox and Aretha Franklin predicted back in 1985, sisters are doing it for themselves. Women are Leaning In and Thriving, becoming #GIRLBOSSes and #BOSSBABEs at an unprecedented rate. We’ve pulled together the best advice from women leaders in the fashion space to help you run both your work life and your personal life like a boss. Have a… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.