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Author Archives: prcouture

Show Me Your Mumu: How Social Media is Making an Old Mu New A PR Couture Guest Article by Mary Kathryn Woods

Show Me Your Mumu: How Social Media is Making an Old Mu New

Clothing line Show Me Your MuMu is successfully showing its “MuMu” to the world. Show Me Your MuMu reinvented the “muumuu” and entered the fashion world as a fresh, fun and more hipster Lilly Pulitzer. Through its thorough branding efforts, the clothing line is selling more than just flowing, flowery outfits — it’s selling a lifestyle. By definition, branding is… More

Fashion leaders on living like a boss A PR Couture Guest Article by Jen Lawrence

6 Ways to Live Like a (PR Girl) Boss

As Annie Lennox and Aretha Franklin predicted back in 1985, sisters are doing it for themselves. Women are Leaning In and Thriving, becoming #GIRLBOSSes and #BOSSBABEs at an unprecedented rate. We’ve pulled together the best advice from women leaders in the fashion space to help you run both your work life and your personal life like a boss. Have a… More

find the right PR agency A PR Couture Sponsored Post by FBA360

A Fashion Entrepreneur Shares 3 Tips for Finding the Right PR Partner

Finding the right PR firm is no easy task for any company. And of course, having the perfect PR firm for your brand is essential to growing your business. I have hired a few different PR firms over the course of my career and, at the time, I thought some were better then others. Looking back, I realize they were… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.