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Author Archives: prcouture

Social Media Audits and How They Can Reshape Strategies for Fashion Brands A PR Couture Guest Article by Bernard Perrine

Perform a Mid-Year Social Media Audit & Fashion Social Success

It’s easy to become so focused on implementation and the immediate feedback in terms of hearts and likes that we forget to take a step back evaluate current social media efforts and ensure we’re are on track to meet annual goals. With opportunities in social changing so quickly, (Facebook authorship for blogger, Social advertising through Pinterest and Instagram and Periscope, to… More

A mini-guide to fashion PR opportunities for brands in China A PR Couture Guest Article by Charlène Moglia

A Glimpse into How Fashion PR Works in China

PR in the Chinese fashion world is one of the most effective communication levers to work with a brand’s image and reputation. In China, the media is an important outlet of information and is used by many international brands to increase their awareness and reach the Chinese audience. In China, news coming from media is seen as more trustworthy by Chinese… More

Why Fashion PR Needs Email Marketing A PR Couture Guest Article by Christopher Lester

3 Reasons Fashion PR Needs Email Marketing

We’re used to ever-changing fashion trends, so we don’t sweat it when the PR industry makes a few drastic changes of its own. And right now, The PR industry is not just adapting to changing times, it is in a time of redefinition. PR and marketing are no longer competing for client dollars – the two entities are working together… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.