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Author Archives: prcouture

Niche2 A PR Couture Guest Article by Jamie Jensen

Writing for a YES: What a Copywriter Can Teach You About Getting What You Want

Being a communications professional is complicated these days. Thanks to social media, it seems like everyone’s a writer, publicist, or critic now. Reach is no longer measured in subscription readership, but in followers and likes. Success is no longer measured by critical acclaim, but by the amount of traffic your website gets. Hello Kylie Jenner selling out her lip kit… More

How to deal with difficult clients A PR Couture Guest Article by Wendy Vazquez

6 Common Client Problems Faced by PR Freelancers (& How to Fix Them)

As a freelancer public relations professional you are your own boss and employee, which is probably part of why you started freelancing in the first place. While it’s nice to be in charge, as a solopreneur you’re also responsible for making all the big decisions and having the tough conversations. There is no boss can’t step in, no coworkers to… More

BadIntern

So Your PR Internship Sucks (5 Things to Do Instead of Quit)

Thousands of recent grads and students are competing to land coveted (often unpaid!) PR internship slots each quarter. Millennials know that the days of landing your dream communications job without a set of industry internships or relevant job experience is super rare. However, incidents like the recent Conde Nast lawsuit or the $6.4 million NBC Universal settlement attest to the fact that… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.