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Author Archives: prcouture

Tips for working with fashion bloggers A PR Couture Guest Article by Heidi Nazarudin

5 Ways to Fail When Working with Fashion Bloggers

Think of the almighty, influential style or fashion blogger as the bouncer to a popular club.  You want in, don’t you?  That means you need to follow certain guidelines, or you’ll find yourself standing behind the velvet rope all night.  If you’re hosting an event, pitching a campaign, or simply sending over images from a new line, it’s important to… More

How to produce a fashion show A PR Couture Guest Article by Joseph Pastrana

4 Essential Steps to Producing a Top Notch Fashion Show

A fashion show serves many different purposes for different people. It can be the designer’s statement for the season, the showing of the latest collection for buyers, or a bid to generate attention for the brand. As part of the team behind the label, a PR professional has to be aware of these objectives and help guide the show’s execution… More

Win a $2500 Brand Audit from Slate Designs A PR Couture Sponsored Post by SLATE Designs

Emerging Fashion Designers: Win a $2,500 Brand Audit Package from Slate Design

Is all the excitement around New York Fashion Week driving you to do more and grow faster in your business? Do you dream of one day being a household name, sending models down the runway to celebrity and fashion editor acclaim? A strong brand identity is the most important element in running a successful fashion line and where the magic… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.