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Author Archives: prcouture

Show A PR Couture Guest Article By Danielle Robin

How to Build and Measure Brand Loyalty through Live Events

Yes, we live in a digital world, but live experiences are far from dead or passé.  From creative industry conferences to summer camps for adults, music festivals and Airstream pop-up shops, opportunities for experiential marketing abound. It’s easy to understand how in-person experiences can build brand love and loyalty among key audiences. Yet measuring the impact of these efforts is less than straightforward for… More

Publicists Q&A: Getting to Know Danielle Elderkin, Founder of Cover Story Communications Front Row Fashion PR Interview Series

Publicist Q&A: Getting to Know Danielle Elderkin, Founder of Cover Story Communications

Danielle Elderkin has always been exceptionally passionate about two things: writing and home décor (she majored in Magazine Journalism with a double minor in Interior Design and English at Ohio University). She quickly found her calling in lifestyle communications after a few internships in public relations and spent several years working for various agencies before creating Cover Story Communications eight years ago, which she runs… More

Social Media Audits and How They Can Reshape Strategies for Fashion Brands A PR Couture Guest Article by Bernard Perrine

Perform a Mid-Year Social Media Audit & Fashion Social Success

It’s easy to become so focused on implementation and the immediate feedback in terms of hearts and likes that we forget to take a step back evaluate current social media efforts and ensure we’re are on track to meet annual goals. With opportunities in social changing so quickly, (Facebook authorship for blogger, Social advertising through Pinterest and Instagram and Periscope, to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at