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Author Archives: prcouture

4 Best Practices for Working with Bloggers A PR Couture Guest Article by Heidi Nazarudin

Think You’re Ready to Reach Out to Bloggers? Read this First.

The tide has shifted, and brands will sink or swim depending on how they engage the blogosphere.  Companies can more adeptly target their specific audience as bloggers are so specialized and distinct.  Studies show that it is less expensive and more efficient than traditional forms of advertising.   It is now imperative to learn how to successfully work with bloggers in… More

Tips for working with fashion bloggers A PR Couture Guest Article by Heidi Nazarudin

5 Ways to Fail When Working with Fashion Bloggers

Think of the almighty, influential style or fashion blogger as the bouncer to a popular club.  You want in, don’t you?  That means you need to follow certain guidelines, or you’ll find yourself standing behind the velvet rope all night.  If you’re hosting an event, pitching a campaign, or simply sending over images from a new line, it’s important to… More

How to produce a fashion show A PR Couture Guest Article by Joseph Pastrana

4 Essential Steps to Producing a Top Notch Fashion Show

A fashion show serves many different purposes for different people. It can be the designer’s statement for the season, the showing of the latest collection for buyers, or a bid to generate attention for the brand. As part of the team behind the label, a PR professional has to be aware of these objectives and help guide the show’s execution… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.