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Author Archives: prcouture

New tech solutions for fashion PR agencies and brands A PR Couture Guest Article by Nour Al Hammoud

Less Admin, More Strategy: New Fashion PR Tech Solutions You Need to Know About

Affordable small-scale manufacturing options, fashion technology business applications, and low overhead e-commerce solutions are reducing the need for so much upfront capital to enter fashion entrepreneurship. As a result, there are a lot of new independent entrepreneurs entering the fashion market and providing tech solutions for the communications industry and beyond. For those in fashion public relations and related fields,… More

onlinerep A PR Couture Guest Post by Jana Glowatz

A PR Girl Guide to Protecting Your Digital Reputation

In the world of PR, a publicist’s job title entails many different roles, which probably explains why some people still aren’t sure what it is that we do. One major role is playing the “hero.” It is our responsibility to make sure we always represent our client in the most positive light, enforcing why others should want to feature or… More

Fashion PR Confidential A PR Couture Guest Article by Ashley Cook

How Fashion PR Confidential Put the Spring Back in my Step

Each year when spring arrives, two things are always certain. One, I am pleased to say good-bye to the frigid weather, and two, I am in desperate need of inspiration. Maybe it is the blank, white slate of snow on the ground combined with the spirit of New Years Resolutions, but by the middle of January I am ready to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.