Articles by Guest Author

A Glimpse into How Fashion PR Works in China

PR in the Chinese fashion world is one of the… Read more »

3 Reasons Fashion PR Needs Email Marketing

We’re used to ever-changing fashion trends, so we don’t sweat… Read more »

Essential Reads for Freelance Fashion Publicists

With more than eight years worth of material, PR Couture… Read more »

Publicist Q&A: Getting to Know Natasha Koifman, Founder of NKPR

Natasha Koifman created NKPR in 2002 to combine her two… Read more »

Top 3 Mistakes Designers Make When Contacting a Fashion Buyer

This is an excerpt from SOLD: The PR Couture Fashion… Read more »

Make it Easy for Fashion Buyers to Love You with a Clear, Core Offering

This is an excerpt from SOLD: The PR Couture Fashion… Read more »

Get Excited about Facebook Pages Again

Last year G/O Digital reported that when people using social… Read more »

Less Admin, More Strategy: New Fashion PR Tech Solutions You Need to Know About

Affordable small-scale manufacturing options, fashion technology business applications, and low… Read more »

A PR Girl Guide to Protecting Your Digital Reputation

In the world of PR, a publicist’s job title entails… Read more »

How Fashion PR Confidential Put the Spring Back in my Step

Each year when spring arrives, two things are always certain…. Read more »

6 Positive Habits Shared by Successful Publicists

Practice makes perfect – a lesson you’ve heard repeated hundreds… Read more »

Is it Time to Launch Your Own PR Agency? Read this First!

Manifesting, to many, is just another new age buzzword.  But… Read more »

PR Girls We love: Jennifer Gomez, VP of Womens at Kenwerks

PR girl Jennifer Gomez has always had a deeply rooted… Read more »

Start Your PR Career by Following these 4 Steps to Success

I started off as an athlete. Sports is all I… Read more »

4 Tips for Measuring the Impact of a Brand Event

With New York Fashion Week in full swing and runway… Read more »