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Author Archives: prcouture

InStyleMx A PR Couture Guest Article by Laura Perez

How to Pitch Mexican Fashion Media + Tips from Maria Jose Guzman, Fashion Editor of InStyle Mexico

Mexico just like the U.S. has the same mainstream magazines that feature the latest in fashion, style, trends and beauty. If for example you flip through Marie Claire Mexico you will find major brands from the U.S. featured on their pages, along with brands from Mexico. If you know your brand is capable of shipping to Mexico, you have a… More

How to pitch Hispanic Fashion Media A PR Couture Guest Article by Laura Perez

How to Pitch Hispanic U.S. Fashion Media (& Pitch Template)

Hispanics are the largest and fastest growing minority group in the U.S., and “Hispanic women are gaining prominence in the U.S. and are becoming a strong influence, with 52 million in the U.S. population. Hispanics collectively have an impressive buying power of $1.2 trillion. Latinas are becoming more educated and tech savvy with 86% of Latinas making the purchasing decisions in… More

How to Introduce Yourself to an Editor A PR Couture Guest Article by Laura Perez

How to Introduce Yourself to Press ( + Email Template)

As the owner of a bilingual digital PR agency, one of my goals as a publicist is to maintain a list of relevant contacts in print and digital media in the U.S. and Mexico, and to know what each of my media contacts are looking for so that I can pitch my clients effectively. If you are just starting out,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.