Articles by Guest Author

10 Social Media Myths That Ruin Business Results

Just a few short years ago, companies questioned whether they… Read more »

6 Questions to Ask Before Choosing Influencer Marketing

The growth of influencer marketing means many companies are wondering… Read more »

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Travel PR Account Supervisor

Positions: Account Supervisor, SAE, AE
Company: Hemmsworth Comm
Location: Ft. Lauderdale, FL
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Where aspiring publicists go to become great.

PRISM is now a DIY course

How Paid Social Media Sponsorship is Changing the PR Earned Media Role

Let’s hop on the time travel machine and take ourselves… Read more »

Five Musts to Produce the Perfect Blogger Party

On Monday, February 15th, at SUSHISAMBA West Village, a stylish… Read more »

Where PR Stops and Social Media Starts for One Hospitality Firm

The lines between traditional public relations and social media tactics… Read more »

6 Ways to Rock (and Ruin) Influencer Collaborations

Whether you’re coming from the brand perspective, you’re a blogger,… Read more »

Without publicity there is no prosperity.

 

– Yakov Zel’dovich

How to Deal When the Media Just Won’t Write You Back

You have spent weeks in strategic planning, developing a launch… Read more »

How to Plan and Host a Successful Media Dinner

It’s 2 o’clock in the afternoon on a rather uneventful Tuesday. Our account… Read more »

I’ve Graduated With My PR Degree, Now What?

Congratulations, you did it! Graduation has come and gone. You’ve… Read more »

Editor Q&A: Victoria DiPlacido, Assistant Beauty Editor at ELLE Canada

Victoria DiPlacido works on both the print and digital beauty… Read more »