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Author Archives: prcouture

How to throw a dinner party A PR Couture Guest Article by Sarah Rose

Mix Business & Pleasure By Hosting a Fabulous Dinner Party for Media and Clients

To celebrate summer and my company’s recent expansion into Washington, DC, I wanted to do something extra special. As a former entertainment journalist, I’ve been to many high-end events: award shows, glamorous red carpets, crazy after parties, fashion shows—you name it. But when I brainstormed ideas for this particular celebration, I realized I wanted to do something different, something I… More

How to Improve Sales for Your Online Boutique A PR Couture Guest Article by Michael Jaccarino

Drive More Sales to Your Website Today with these Fashion Marketing Tips

When it comes to generating sales for your boutique’s website, do you struggle to turn site visitors into paying customers? In today’s world of online buying and social connections, the market is more competitive than ever before. It is important to find ways to stay ahead of the competition and drive more sales to your online store.  By focusing on… More

How to track ROI when hosting a blogger event A PR Couture Guest Article by Heidi Nazarudin

Hosting a Blogger Event? Make Sure You Have a Plan to Track Results

The biggest mistake I regularly see from brands is hosting a blogger event with no clear strategy. They simply and just throw open the doors and step aside.  I am still surprised by the number of big fashion, tech and accessory brands that hand me products and/or money and simply expect me to bring bloggers to the event to enjoy themselves,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.