sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Author Archives: prcouture

fashion marketing campaigns 2013 A PR Couture Guest Article by Hannah Conner

Fashion Marketing Campaigns that Sparkled in 2013

2013 was a great year for fashion. After a few awkward years adjusting to the new climate of social media advertising, marketers in the fashion industry have finally begun taking their campaigns to stunning heights of creativity and glam. Yet many staunch traditionalists are still failing to emerge into the drastically altered marketing landscape that has already transformed countless industries…. More

brand identity development for fashion designers A PR Couture Guest Article by Lee Ann Stevenson

Why Your Brand Identity is More Important Than Your Next Collection

Most designers start with public relations because, they rightly think, exposure equals growth. After all, customers can’t buy something if they don’t know it exists, right? However, after nearly a decade as a Branding Manager for bright and talented fashion designers, I’ve come to understand that without first curating a unique brand image that captivates your target market, PR outreach… More

4 Story Angles to Begin Brand Storytelling A PR Couture Guest Article by Savannah Marie

4 Compelling Angles for Fashion Brand Storytelling

No matter what business you find yourself representing, the public relations profession requires one essential tactic: connecting your client to editors and consumers through a well-crafted story. After all, the days of companies as corporate robots are over; what works these days is to provide opportunities for conversation and relationship-building and as PR professionals, it is in our nature to… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.