sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Author Archives: Rachel Meis

Rachel Meis is currently the owner and CEO at Rachel Meis Communications. Rachel has strong relationships with stylists that have led to her clients’ product placements on celebrities such as Christina Applegate, Vanessa Hudgens, Guliana Rancic, the Kardashians and Lauren Graham. Rachel’s expertise in social media paired with the low cost / high return formulas she has developed have resulted in great success for her clients with placement in such publications as Lucky Magazine, Redbook, and People Magazine.
Why You're Not Moving From Intern Table to Assistant Desk

5 Reasons Why You’re Still at the Intern Table (and not the PR Assistant Desk)

Everyone tells you how important internships are, but when you are working internship after internship for no pay it can start to feel like a job with a paycheck isn’t in your future. Sure all the experience is great, but eventually you need to find a way to make a living. If you feel like you keep getting seated at the… More

Jewelry PR

An Introductory Guide to Jewelry PR

As a PR firm, you have to realize what you can and can’t offer.  With jewelry there can be a lot of overlap in design between brands.  You need to decide if you want to specialize in a certain type of jewelry, if you want to have all different styles of jewelry or if you will let certain brands overlap in… More

How to be a great jewelry publicist

Become a Great Publicist with the 4 C’s of Jewelry PR

In the jewelry industry when you talk about diamonds, there are 4 c’s to remember; color, cut, clarity, and diamond weight (aka carat).  Working in jewelry PR there are also 4 c’s to remember: create, connect, communicate, and clients. Create When working with emerging brands you have to create opportunities.  A lot of people probably haven’t heard of your products…. More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.