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Author Archives: Rachel Meis

Rachel Meis is currently the owner and CEO at Rachel Meis Communications. Rachel has strong relationships with stylists that have led to her clients’ product placements on celebrities such as Christina Applegate, Vanessa Hudgens, Guliana Rancic, the Kardashians and Lauren Graham. Rachel’s expertise in social media paired with the low cost / high return formulas she has developed have resulted in great success for her clients with placement in such publications as Lucky Magazine, Redbook, and People Magazine.
Jewelry PR

An Introductory Guide to Jewelry PR

As a PR firm, you have to realize what you can and can’t offer.  With jewelry there can be a lot of overlap in design between brands.  You need to decide if you want to specialize in a certain type of jewelry, if you want to have all different styles of jewelry or if you will let certain brands overlap in… More

How to be a great jewelry publicist

Become a Great Publicist with the 4 C’s of Jewelry PR

In the jewelry industry when you talk about diamonds, there are 4 c’s to remember; color, cut, clarity, and diamond weight (aka carat).  Working in jewelry PR there are also 4 c’s to remember: create, connect, communicate, and clients. Create When working with emerging brands you have to create opportunities.  A lot of people probably haven’t heard of your products…. More

Work with Celebrity Stylists

A Fashion PR Guide to Working with Celebrity & Fashion Stylists

When I first moved to LA, I was helping with database work at a fashion company.  I had to go through all of our rosters and make sure the information was up to date.  One day, my boss asked me to call the stylist list and to find out what projects they were working on.  Most of the calls didn’t… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.