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Author Archives: Rebekah Epstein

Rebekah Epstein is the founder of fifteen media, an agency that works exclusively with PR firms to streamline media relations in a digital era. She specializes in business, lifestyle, fashion and beauty. Rebekah also blogs about all things Gen Y at NeonNotebook.com.
FollowingUp

The Delicate & Necessary Art of the Follow Up PR Pitch

I spend about 25% of my time sending out new pitches on behalf of the PR firms I work with, and the rest is devoted to following up on those pitches. The reality is I rarely get placements the first go around. Instead, most of my placement are a result of my follow ups. Journalists get hundreds, if not thousands of… More

3 Big PR Benefits of Contributed Content Contributed Content Series

3 Big PR Benefits of Contributed Content

As I have mentioned in previous articles, the majority of my placements come in the form of contributed content. In my opinion, this is a quick way to get traction for your clients, since online publications are looking to fill their pages. While I understand the hesitation in pitching articles because it does take a significant amount of time to… More

Contributed Content Contributed Content Series

5 Digital PR Steps to Successfully Pitch Client Articles

Contributed articles used to be the terrain of trade magazines, or Op-eds in the newspaper. But, the way the industry now produces (and we consume) media is changing, and I believe that pitching contributed articles is the future of digital PR. Because while yes, it is still possible to snag an interview or be included in a product round-up, much of my… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.