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Author Archives: Rebekah Epstein

Rebekah Epstein is the founder of fifteen media, an agency that works exclusively with PR firms to streamline media relations in a digital era. She specializes in business, lifestyle, fashion and beauty. Rebekah also blogs about all things Gen Y at NeonNotebook.com.
Is a mass pitch always a PR Fail?

Should You Ever Send Email Blasts to Editors?

To blast or not to blast? This seems to be the ultimate question in PR. Casey Stickles, Account Supervisor at 5WPR, says it best. “Blasts have always been seen as spam by reporters and the easy way out by publicists. It’s the quickest way to get the word out to the masses, however the problem is, there’s usually a good… More

Tip to increase your PR rates

Increasing Your Rates? 4 Reminders to Make Asking for More Less Intimidating

As the owner of a PR firm, nothing scares me more than raising my rates. But, as business grows, costs go up, and you gain more experience and connections, you deserve to get paid more for your expertise. I’ve learned that the process of increasing the price of services is a bit like pulling off a Band-Aid; it’s necessary, you just have… More

Editor Desk Sides Meetings The Desk Side Series

5 Tips for a Great Desk Side Meeting with Media (and What to do Next)

If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides. We’ve covered why these in-person meetings are such an important of public relations, and how to go about scheduling a desk-side. The last piece of the puzzle is what to expect during the meeting, and what to do next. As discussed, the… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.