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Author Archives: Rebekah Epstein

Rebekah Epstein is the founder of fifteen media, an agency that works exclusively with PR firms to streamline media relations in a digital era. She specializes in business, lifestyle, fashion and beauty. Rebekah also blogs about all things Gen Y at NeonNotebook.com.
Tip to increase your PR rates

Increasing Your Rates? 4 Reminders to Make Asking for More Less Intimidating

As the owner of a PR firm, nothing scares me more than raising my rates. But, as business grows, costs go up, and you gain more experience and connections, you deserve to get paid more for your expertise. I’ve learned that the process of increasing the price of services is a bit like pulling off a Band-Aid; it’s necessary, you just have… More

Editor Desk Sides Meetings The Desk Side Series

5 Tips for a Great Desk Side Meeting with Media (and What to do Next)

If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides. We’ve covered why these in-person meetings are such an important of public relations, and how to go about scheduling a desk-side. The last piece of the puzzle is what to expect during the meeting, and what to do next. As discussed, the… More

How to set up appointments to meet with fashion editors The Desk Side Series

How to Set up Desk Side Meetings with Press in 5 Easy Steps

As I mentioned last week, setting up desk side meetings with your media contacts should be part of your regular routine as a publicist. Face-to-face interaction is extremely important to building long lasting relationships, which will result in more media placements for your clients. So now that we know why desk sides are necessary, we will talk about how to… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.