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Author Archives: Robin Doyle

Charmed PR owner Robin Tolkan-Doyle is a results-driven publicist and writer with more than 20 years experience in the media. She has been featured as a fashion correspondent on KTLA, KABC, eHOW's Style Channel and YouTube's FAWN Network. Prior to working in public relations, Robin sat on the other side of the pitch as a magazine editor and writer. She knows how editors work and what they want. She's also launched two successful fashion and accessories' businesses of her own, so when it comes to aspiring entrepreneurs, she gets them. Totally. (She's also a native Angeleno, born and raised in the San Fernando Valley). Robin also blogs about finding the beauty in life, lipstick and loud children at When she’s not doing all that, she’s a nurturing mom to her two children and three dogs...and living a charmed life.
5 Things to Do When you Get a New PR Client

5 Critical Things to Discuss with a New PR Client (Before You Start Pitching)

It’s exciting when you land a new client, especially one that you connect with, feel passionate about and can truly get behind. Sometimes, in the midst of all that excitement and “newness,” as with any new relationship, it’s easy to get caught up in all the “fun” and forget to discuss some of the less exciting minutia. But while those little… More

The Reality of Gifting Suites

The Real Deal About Celebrity Gifting Suites

Ever since I began working in fashion and beauty public relations more about 10 years ago, I’ve received hundreds of email requests from media production companies inviting my clients to participate in their gifting suites. In other words, pay a price tag that’s usually in the four digits for the opportunity to present and gift their products (for free) to… More

How to Pitch Celebrity Stylist, Ali Levine Stylist Q&A: How to Pitch Series

How to Work with Celebrity Stylist Ali Levine

While it’s easy to get caught up in pitching your client’s fashion designs to magazine editors, having a great rapport with celebrity and wardrobe stylists is also key in creating brand awareness. Ali Levine, Celebrity & Wardrobe Stylist, is someone you want to be connected to. This extremely busy go-getter has worked with an endless list of celebrities, editorial and… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at