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Author Archives: Robin Doyle

Charmed PR owner Robin Tolkan-Doyle is a results-driven publicist and writer with more than 20 years experience in the media. She has been featured as a fashion correspondent on KTLA, KABC, eHOW's Style Channel and YouTube's FAWN Network. Prior to working in public relations, Robin sat on the other side of the pitch as a magazine editor and writer. She knows how editors work and what they want. She's also launched two successful fashion and accessories' businesses of her own, so when it comes to aspiring entrepreneurs, she gets them. Totally. (She's also a native Angeleno, born and raised in the San Fernando Valley). Robin also blogs about finding the beauty in life, lipstick and loud children at Beautyologie.com. When she’s not doing all that, she’s a nurturing mom to her two children and three dogs...and living a charmed life.
Fashion Internships

The Secret Power of Fashion Internships

Did you know that after graduating from Syracuse University in 1964, Betsey Johnson stumbled onto her love of fashion while interning at Mademoiselle magazine’s fabric library? Or that Avon Cosmetics’ former CEO Andrea Yung interned at Bloomingdales before graduating magna cum laude from Princeton in 1979? Yes, it’s true. Before many of the CEOs and fashion moguls of our time… More

Monthly Activity Report Template for Publicists

Monthly Activity Report Template Shows Clients the Value of Public Relations (and You)

As PR pros, most of the hours in our day are spent: 1) Networking with every Conde Nast and Hearst fashion editor on our media list; 2) Absorbing all of our favorite fashion websites and blogs to stay current in the industry; 3) Scanning the mastheads at Barnes & Noble’s newsstand or the dentist’s office and, 4) strategizing ways to… More

How to get PR coverage in People StyleWatch Editor Q&A: People StyleWatch Editor Rachel Aschenbrand

8 Questions You’ve Always Wanted to Ask a Fashion Editor, Answered.

If you represent a fashion brand, chances are your client would sing Pharrell’s “Happy” for days if you landed them in the pages of People Stylewatch magazine. For the last twelve years, StyleWatch has been the newsstands’ freshest shopping guide to fashion and celebrity style. With a print circulation of 825,000 (that’s almost 6 million readers) and a website that… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.