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Author Archives: Robin Doyle

Charmed PR owner Robin Tolkan-Doyle is a results-driven publicist and writer with more than 20 years experience in the media. She has been featured as a fashion correspondent on KTLA, KABC, eHOW's Style Channel and YouTube's FAWN Network. Prior to working in public relations, Robin sat on the other side of the pitch as a magazine editor and writer. She knows how editors work and what they want. She's also launched two successful fashion and accessories' businesses of her own, so when it comes to aspiring entrepreneurs, she gets them. Totally. (She's also a native Angeleno, born and raised in the San Fernando Valley). Robin also blogs about finding the beauty in life, lipstick and loud children at Beautyologie.com. When she’s not doing all that, she’s a nurturing mom to her two children and three dogs...and living a charmed life.
How fashion publicists land post-award show press

Your Guide to Landing Red Carpet, Post-Award Show Fashion PR Coverage

The business of award show fashion is just that, a business. With media seemingly paying more attention to what actresses, pop stars and A-list celebrities don on the red carpet than what awards they’re nominated for or even win, it’s no wonder most designers are drooling for a piece of the red carpet revelry. To get a sense of how… More

How to get press coverage in Thrifty Hunter - Affordable Fashion Mag

Editor Q&A: How to Pitch Thrifty Hunter Magazine

Stylist Gabrielle Lewis has always been a fan of high fashion. But frustrated after reading one too many magazines featuring dresses that cost more than her monthly rent, she decided to do something about it. Gabrielle gathered a team of editors who shared her vision of “living a large life on less” and launched the quarterly online and print publication, Thrifty… More

How to become a fashion publicist

From Entertainment Editor to Fashion Publicist: My Journey to the Other Side of the Pitch

Majoring in public relations is certainly not the only way to make it in the fashion PR industry. And that “passion for fashion” (groan) won’t guarantee you’ll be any good at it either. When I first started out in my career, becoming a publicist was not part of my game plan. I spent years working as a journalist, magazine editor… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.