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Author Archives: Robin Doyle

Charmed PR owner Robin Tolkan-Doyle is a results-driven publicist and writer with more than 20 years experience in the media. She has been featured as a fashion correspondent on KTLA, KABC, eHOW's Style Channel and YouTube's FAWN Network. Prior to working in public relations, Robin sat on the other side of the pitch as a magazine editor and writer. She knows how editors work and what they want. She's also launched two successful fashion and accessories' businesses of her own, so when it comes to aspiring entrepreneurs, she gets them. Totally. (She's also a native Angeleno, born and raised in the San Fernando Valley). Robin also blogs about finding the beauty in life, lipstick and loud children at When she’s not doing all that, she’s a nurturing mom to her two children and three dogs...and living a charmed life.

When is the Right Time to Hire a Fashion PR Agency?

Perhaps the only thing more exciting about starting a fashion line is seeing your designs on the glossy pages of a magazine. There’s nothing quite as gratifying for an entrepreneur as receiving national media attention about something you spent a tremendous amount of time, energy, money and passion on in bringing to life. But many fashion startups make the mistake… More

Do you pitch more than one editor at the same magazine at the same time…or not?

The Etiquette of Pitching Multiple Editors at a Single Magazine

Do you pitch more than one editor at the same magazine at the same time…or not? That is the question! Ever since I started working in PR more than 10 years ago, I’ve been motivated by that famous saying, “it is often easier to ask for forgiveness than to ask for permission.” My clients hire me to promote their fashion… More

How TV Deal Segments Work

A Fashion PR Guide to Navigating the World of TV Deal Segments

Well, we survived it yet again. Another holiday shopping season where “She who lands the best deal wins!” (Personally, the Anthropologie Winter Tag Sale is my favorite; I scored a pair of J Brand boyfriend jeans for $29 the day after Christmas.) Over the years, it’s become more obvious how retailers desperately lure buyers into spending more money on everything… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at