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Author Archives: Sydney Mintle

Known for having her finger on the pulse of all things fashion, Sydney Mintle is a Seattle-based fashion marketing specialist with industry experience in retail, apparel manufacturing, marketing, social media, and event production. At a very young age she set her sights on the fashion industry and never looked back. She began her career working on the sales floor of a local boutique and eventually made her way up to the fashion office. Sydney deeply understands the inner-workings of the fashion industry and enjoys working with clients to find creative solutions to specific needs. Follow Sydney on Twitter @GossipGlamour.
An optimists' guide to career dissapointment

A PR Girl Shares How to Deal with Career Disappointment

When it comes to the world of fashion PR, disappointment, much like a pair of painful shoes, is simply regarded as an occupational hazard. It’s a glamorous world out there, or so it seems, but as seasoned PR professionals know: for every stellar media hit, there are also misses, and those misses can be heartbreaking if you’re not in the… More

Fashion Bloggers

4 Things This PR Girl Wants Fashion Bloggers to Know

For bloggers eager to work with brands, consider someone like me, a fashion publicist, as the first gatekeeper. After all, learning how to best approach and work with the PR agencies that represent (and provide first line of defense for) the clothes, accessories and makeup you love is a crucial step in growing your personal brand while serving your audience with the style recommendations… More

Naomi Campbell

Campaigns We Love: Square One’s “World Fashion Month” Instagram Coverage

A picture is worth a thousand words, especially during Fashion Week when brands are eager to capture the imagination of consumers. It’s not just the simple act of finding inspiration, but the physical act of sharing it via social media that has become a top priority. Visually communicating seasonal trends on platforms like Instagram is an art form that companies… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at