Author Archives: Sydney Mintle

Known for having her finger on the pulse of all things fashion, Sydney Mintle is a Seattle-based fashion marketing specialist with industry experience in retail, apparel manufacturing, marketing, social media, and event production. At a very young age she set her sights on the fashion industry and never looked back. She began her career working on the sales floor of a local boutique and eventually made her way up to the fashion office. Sydney deeply understands the inner-workings of the fashion industry and enjoys working with clients to find creative solutions to specific needs. Follow Sydney on Twitter @GossipGlamour.

02.21.15 by Sydney Mintle // Filed under News & Events

Campaigns We Love: Square One’s “World Fashion Month” Instagram Coverage

A picture is worth a thousand words, especially during Fashion Week when brands are eager to capture the imagination of consumers. It’s not just the simple act of finding inspiration, but the physical act of sharing it via social media that has become a top priority. Visually communicating seasonal trends on platforms like Instagram is an art form that companies… More

4 Things #GirlBoss Entrepreneurs (and PR Girls Alike) Can Learn from House of DVF

Successful entrepreneurs often say that there’s something to be learned from every setback. Knowing how to gracefully walk away from things that aren’t working takes experience and so does knowing when it’s time to take a risk and throw caution to the wind. This was definitely the case in the debut season of “House of DVF”, which aired last fall… More

7 Tips for Publicists to Find Balance During Holiday Overload

Fashion PR is both exhilarating and exhausting. This is especially true during the holiday season when inboxes are overflowing and calendars are full of commitments. In order to keep your sanity it’s essential to maintain a healthy balance between work and play. While a spa day may be out of the question during this crazy time of year finding peaceful… More