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Author Archives: Sydney Mintle

Known for having her finger on the pulse of all things fashion, Sydney Mintle is a Seattle-based fashion marketing specialist with industry experience in retail, apparel manufacturing, marketing, social media, and event production. At a very young age she set her sights on the fashion industry and never looked back. She began her career working on the sales floor of a local boutique and eventually made her way up to the fashion office. Sydney deeply understands the inner-workings of the fashion industry and enjoys working with clients to find creative solutions to specific needs. Follow Sydney on Twitter @GossipGlamour.
Fashion Designer Q&A Tips

How to Plan, Promote & Host a Fashion Designer Q&A Event

Hosting a designer Q&A event can be a rewarding experience for both the featured designer and the publicity team who curates it. The key to success is to create an engaging event that spotlights the designer and gives the audience a glimpse into their world so that they can fall in love with the collection and the backstory behind the… More

Editor Relationships

3 Powerful Ways to Improve Relationships with Fashion Editors

In today’s fast-paced, digital world it’s easy to get overwhelmed. Constantly hitting “refresh” on Instagram, obsessively checking Facebook and streaming live updates on Twitter as we navigate through our day  can give us the illusion of connection without requiring any human interaction. Of course email, social media and online correspondence are great ways to get clients messages out to the… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.