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Author Archives: Sydney Mintle

Known for having her finger on the pulse of all things fashion, Sydney Mintle is a Seattle-based fashion marketing specialist with industry experience in retail, apparel manufacturing, marketing, social media, and event production. At a very young age she set her sights on the fashion industry and never looked back. She began her career working on the sales floor of a local boutique and eventually made her way up to the fashion office. Sydney deeply understands the inner-workings of the fashion industry and enjoys working with clients to find creative solutions to specific needs. Follow Sydney on Twitter @GossipGlamour.
House of DVF

4 Things #GirlBoss Entrepreneurs (and PR Girls Alike) Can Learn from House of DVF

Successful entrepreneurs often say that there’s something to be learned from every setback. Knowing how to gracefully walk away from things that aren’t working takes experience and so does knowing when it’s time to take a risk and throw caution to the wind. This was definitely the case in the debut season of “House of DVF”, which aired last fall… More

PR Couture pic- SM2

7 Tips for Publicists to Find Balance During Holiday Overload

Fashion PR is both exhilarating and exhausting. This is especially true during the holiday season when inboxes are overflowing and calendars are full of commitments. In order to keep your sanity it’s essential to maintain a healthy balance between work and play. While a spa day may be out of the question during this crazy time of year finding peaceful… More

Tips for throwing a successful holiday pop up shop

6 Tips to Dazzle (and Get Press & Sales) With a Holiday Pop-Up Shop

Shopping the big box stores during the holiday season can often get monotonous, which is why many consumers find the vibe and atmosphere of seasonal pop-up shops so appealing. For starters, the pop–up is often located in a fun, new environment worthy of exploration and discovery. Add to that the allure of a fresh merchandise mix carefully curated to highlight… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.